Starting your own blog can be very exciting but if you want your efforts to be rewarded in the long run, you need to promote your blog aggressively. As a new blogger, getting organic search traffic can be difficult and you need to the have a plan in place to grow and market your blog. With a large audience, you will be able to monetize it and turn it into a source of steady revenue.
Participate in Forums and Groups
One of the best ways to promote your blog is to build relationships with your potential readers. If you are active on Facebook groups, online forums and even Quora, you will be able to build up your repertoire. By interacting with the community and linking your blogs in your conversations, you can generate great organic traffic.
You can interact with others in online forums and social media platforms and naturally include links to your blogs in your posts. Other members of these communities can offer great feedback or even share your content, effectively turning theme into a free and reliable source of marketing. By building off-site relationships through social media platforms, you can learn what kind of content everyone is interested in and direct your content marketing strategies towards it. Join relevant groups and communities that may be interested in your content. Answering questions on Quora and linking them to your blog is also a great way to rake in great pageview numbers.
Get high search traffic
Getting high search traffic is easier said than done but if you are willing to put in the time and effort to research keywords that your audience might be interested in, your blog will succeed. Deploying great SEO strategies is a good way to start boosting your website’s search traffic.
Some of the most basic elements of SEO involve researching keywords and including them in your content. You want to naturally include the keywords in your content to rank higher in Google’s Search Engine Results Pages (SERPs). Researching keywords can be difficult but there are keyword planning tools available that show you how popular certain keywords are and what the revenue potential is for your website. The whole SEO process is all about creating high-quality optimized content that your audience will naturally discover via search engines. There are paid options available as well to boost your search traffic via social media platforms like Facebook and Instagram as well as Google’s own Ads.
Build an Email List
Building an email list will help you alert all of your readers whenever a new blog goes live. It is one of the oldest and most effective means of blog promotion that is still being used in the age of social media.
Email lists work just like newsletters and anyone who puts their email address in, will be notified whenever a new blog goes live on your site. There are automation tools available that send out alerts to your entire mailing list. You can also customize how the alerts system works by allowing your audience to subscribe to specific topics or for breaking stories only. In addition to having a mailing list, you should also publish links to your content via your social media platforms. Everyone who likes or follows your social media accounts will see your posts in their feeds.
Run Paid Ads
Advertising on Facebook is one of the best ways to expand your reach and promoting your blog. You will be able to enhance your digital marketing and create brand awareness through premium ads. If you want to convert your blog’s audience into potential customers, Facebook is one of the best marketing tools available.
Facebook Ads allow you to geographically target your audience and limit your marketing efforts to the demographics you choose. The traffic you get via Facebook is not only instant, but it is also organic. You can pay Facebook to boost your posts that you think will do well and can grow your blog. This is one of the best ways to turn some of your posts into ads and get a lot more pageviews. As a new blogger, you should only boost posts that can potentially help you get a loyal audience as ads can be expensive. When running paid ads, you want to target the relevant demographics and it involves thorough research. Analytics tools will also help you identify which types of posts have done historically well on your website and can help you identify and plan future content accordingly which you can promote via paid ads.
Use Social Bookmarking Sites
Social bookmarking sites like Pinterest can help boost your organic traffic and help you develop a loyal audience. Social bookmarks essentially save information online and help your readers access the information anytime as long as they have internet connectivity.
There are many web-based tools that people use to search, gather and organize content that is of interest to them. You should make use of social bookmarking platforms like Pinterest and Flipboard as it allows your audience to share your content on these sites. It also improves your search engine visibility and brand awareness. With some of these social bookmarking sites receiving millions of visits every day, even a small percentage of the traffic being directed to your website can increase your pageview numbers by a lot. But to make your content worth sharing, you need to have a great content strategy plan that identifies what your audience might enjoy reading and sharing with their peers. High-quality and original content is a must if you want to market your content through social bookmarking websites.
Repurpose Your Content
Repurposing your existing content can be a great way to increase your blog’s audience organically. By repurposing content, we do not mean publishing the same content on multiple social media platforms in addition to your website. It is in fact quite the opposite.
You can turn information from your blog into interesting infographics, small video clips, presentations and other forms of interesting content that link back to your original blog post. By giving your audience and idea of what your content is about through interesting visual media-based posts, you will entice them to click on your blog links and generate traffic for your website. Short clips and interesting infographics are two of the most effective ways to repurpose your content. You can also create new posts and blogs that backlink to older blogs to generate more views on posts that might still be relevant and worth checking out for your audience.
Reach Out to Influencers
Influencer marketing is one of the most effective ways to reach out to a large audience quickly. There are social media influencers with millions of followers who are willing to give your brand a shoutout through paid promotions.
Making use of social media influencer channels can generate both short-term and long-term sales and you can build relationships with influencers to promote your brand over a long period of time. The best way to approach social influencer marketing it identifying individuals whose target demographic matches yours. Influencers are seen as credible figures in on social media and their positive opinions on products, services and brands can generate an audience for your blogs. Try reaching out to influencers who you think might be a good fit for your brand and drop them a message to see if they are willing to promote your brand.
Guest posting is a form of marketing and brand promotion where you write and post articles on someone else’s website. You can promote your own blog on other people’s websites and the bigger their audience is, the better the chances are of you getting new readers.
In addition to being a direct marketing tactic, backlinking to your content via popular websites can boost your SEO. When high-ranking websites link to your content, Google is more likely to rank you higher in its search engine results. While guest-posting is a great way to promote your blog, you should refrain from buying links on other websites. Google does not state in its SEO guidelines anything about paid backlinking, but it can still hurt your SEO. Most services that offer backlinking services do not use original content and are not trustworthy. You should partner with websites where you can make connections with and create your own original and engaging content.
Create High-Quality, Share-Worthy Content
While marketing strategies can help promote your brand, if your content is not up to the mark you will not be able to retain your audience. Your content needs to be original and it needs to be worth sharing on social media platforms if you want to grow your audience organically.
Your blog needs to be informative, high-quality and engaging. There are multiple websites competing for each niche and if you do not offer anything of value to your audience that sets you apart from other blogs, you will not generate an audience. You can make use of tools like Google Analytics to see what type of content works best on your website and how you can improve your content. Collecting feedback from your readers and analyzing your competition can be great learning tools for growing your blog. Proper keyword research will allow you to identify content that your audience is looking for and it will help you create content that is in demand.
Network with Other Bloggers
Many new bloggers do not leave comments or interact with other blogs because it does not affect their own SEO rankings. While interactions with other bloggers and the community will not boost your SEO rankings immediately, it is still a worthwhile exercise in the long run.
Interacting with other bloggers gets you noticed and you begin to build relationships with the industry. While you might be competing with your fellow bloggers, getting your name out there can help you grow your brand. Backlinking to other blogs can encourage other bloggers to link to your website in some cases and help you grow your audience. You can also get guest posting opportunities from other experienced bloggers, which can help you promote your new blog and get a head start over other new bloggers in your niche.
Promotion and high-quality content are the two biggest factors when it comes to growing your new blog. Make use of all available promotion channels and try to build relationships with the community which includes other bloggers and your audience. Identifying what content works best for your website and publishing high-quality blogs that your audience wants to read will allow you to grow your brand organically. Most importantly, social media is one of the most powerful tools at your disposal and you can take advantage of it for free by connecting with people and building relationships which will pay dividends in the long run.