10 Free Tools to Measure Website Traffic

If you are constantly pushing out engaging content, it is important to know how your content is performing. Analytics tools allow you to understand what content is popular on your website, your audience’s demographics, and other important information. There are plenty of free tools available to get a better understanding of your audience. Here is a quick look at 10 free tools that you can use to measure website traffic.

Google Analytics

Google Analytics is one of the most popular and secure analytics platforms available. It is one of the best tools available to track all of your organic traffic, content performance and other data. You can view demographics data of your audience and identify content marketing opportunities.

Google Analytics can identify the sources of your audience which includes social media platforms and organic search results on Google. You can compare existing content with each other, track your pageviews, ad revenue and other essential information all in-one-place. The tool is completely free for all users with an optional Google Analytics 360 upgrade that offers additional features.

Key Features

  • Content comparison
  • Pageview demographics
  • Social media traffic information
  • Ad revenue monitoring


Google Analytics is a completely free tool and it will suffice for all website owners and bloggers. There is a premium version of the service available called Google Analytics 360 which offers you a dedicated account manager, 24×7 support and more for $150,000/year.


SEMRush is an SEO tool that not only helps you analyze your web traffic, but it helps you throughout the SEO process. From keyword research to web analytics, the tool does everything in one place. You can make use of SEMRush for link building, site auditing, and even get automated advice on how you can improve your SEO strategies based on your metrics.

The only drawback to using SEMRush is that it is limited to Google and you cannot use it for other search engines. However, with Google being the biggest search engine and the most popular option for website owners, SEMRush’s SEO tool is the best you can get.

Key Features

  • Keyword Research
  • On-page and Off-page SEO analytics
  • Social Media Management
  • Demographics Analysis


  • Pro – $119.95/month.
  • Guru – $229.95/month.
  • Business – $449.95/month.

You can get a 7-day trial to try out the premium plans for your website before deciding to invest in the tool for your website.


Ubersuggest is a popular SEO Analyzer tool that is marketed by SEO Expert Neil Patel. The tool offers anyone access to in-depth metrics allows website owners to gain insights on the best site content, demographics data and more. The tool is ideal for both single website owners and it requires almost no technical expertise to use because of its simple but robust UI.

The tool shows you all backlink information and gives you a domain score. You can also get suggestions from Ubersuggest and make recommended changes to your website to boost your website traffic through the best SEO practices. Social media integration is also available, allowing you to see how much of your traffic is generated from your social pages.

Key Features

  • SEO Traffic Analysis
  • Keyword Generator
  • Domain Score Viewer
  • Demographics Overview


  • Individual – $12/month
  • Business – $20/month
  • Agency – $40/month

The free version of tool offers basic keyword research features and shows traffic information. However, to get access to all of the in-depth analytics and information, a premium plan is a must-have.


Alexa is one of the SEO tools to help you measure website traffic and discover new SEO keyword opportunities. The biggest advantage of using Alexa is its in-depth competitor analysis which allows you to compare your website with others and get in-depth traffic and SEO information.

Alexa offers in-depth traffic statistics including engagement metrics, referral sources, demographics data and more. You also get audience insights and can identify topics that your audience is interested in. The tool also lets you discover SEO keywords based on your content that you can consider creating content for. It is a premium tool that lets you find, reach and convert your audience through the best SEO practices.

Key Features

  • SEO Keyword Discovery
  • Competitive Benchmarking
  • Web Traffic Statistics
  • Audience Insights


  • Premium – $149/month

There is only one premium plan available but if you want to try out all of the features before investing in the tool, you can give the 2-week trial a shot.


SERanking is one of the best traffic measurement tools that offers you all the information you need in one place including website traffic data, keyword research capabilities, search ranking data and more. You will be able to differentiate paid and organic traffic and get a complete overview of your audience’s demographics.

The tool also lets you identify the source of your traffic including social media websites, backlinking, and guest posting. It is one of the few tools that let you track the search engine rankings for all of your content and all of its features are available for free as well, but with limited usability.

Key Features 

  • Keyword research
  • Traffic analysis
  • Traffic monitoring
  • Content comparison tool


  • Optimum – $31/month
  • Plus – $71/month
  • Enterprise – $151/month

In addition to the premium plans there is also a free version of the tool but there are restrictions on how much you can use it before you are locked out from the tool.

Sitechecker Pro

Sitechecker Pro’s on page SEO auditing tools are some of the best in the industry with the ability to monitor not just basic elements of SEO optimization like keyword usage and tags but it also analyzes links, images, image attributes and other parts of your content. It automatically assesses the on-page optimization of your site and suggests changes.

The tool is also capable of monitoring all of your pages and generating in-depth reports and it can also offer tips to improve your page load performance. If you want to track all of your content, its performance in terms of pageviews and revenue, the tool can do it all. It can also create in-depth audit reports that you can use to improve your website.

Key features

  • Backlink tracking
  • Site monitoring
  • Website audits
  • Performance metrics


  • Startup – $29/month.
  • Growing – $69/month.
  • Business for– $119/month.

Sitechecker Pro offers in-depth audits to all website owners and the plan pricing varies depending on how many websites you want to manage at once using the tool.


SerpStat is a content marketing tool that has been used by major international brands like Samsung, Deloitte and more. It offers competitor analysis in both organic and paid search, allowing you to find out what strategies you can tweak to get ahead of your competing websites. You can also analyze contextual advertisements and measure the effectiveness of your marketing strategies.

Keyword analysis and rank tracking tools are available on SerpStat to help you track your site content’s performance. The tool is capable of performing both site-wide audits as well as single-page audits. You get complete access to the proprietary search analytics and Backlinks API with all of its premium plans, allowing you to work on your content marketing strategies through data-driven decisions:

Key features

  • Backlink analysis
  • Rank tracker
  • On-site auditing
  • Competitor analysis


  • Lite – $29/month
  • Standard – $149/month
  • Advanced – $299/month
  • Enterprise – $499/month

The Lite plan does not have access to rank tracking and branded reports but has access to all other premium features offered by the tool.


SimilarWeb is a cloud, SaaS and web-based SEO traffic analysis tool that offers direct support for its customers through webinars, in-person planning and 24/7 live rep support. The tool is great for managing multiple websites and monitoring the effectiveness of your SEO practices.

If you want to know more about your keyword rankings for all your pages in one place, SimilarWeb offers a complete overview of your content and also shows the rank of your website globally. You will be able to your rank in your targeted regions as well as your global rank. You can compare your analytics with other websites to get an understanding of what you can change to improve your SEO.

Key Features

  • Provides complete traffic analysis.
  • Visitor data and demographics
  • Engagement metrics
  • Channel and device-specific metrics


Premium – Pricing info available on request

There are premium plans available from SimilarWeb but since the brand’s services rely on in-person engagement, 24×7 support and other custom features, pricing models vary from website to website. You will need to reach out to SimilarWeb to get a quote for your website.


WebCEO is one of the website traffic monitoring tools that allows you to automate your website marketing. With intuitive features and an easy-to-use interface, you get access to information on all of your marketing campaigns in one go. From revenue tracking to identifying new keywords, WebCEO offers all SEO-related features in one place.

If you handle multiple projects at the same time, WebCEO is one of the best tools to manage multiple websites or marketing campaigns in one place. You can pull up information on multiple websites and audit your on-page content and SEO practices. The tool offers safe link building features and White-label SEO tools that offer you complete access to agencies when optimizing SEO for clients.

Key features

  • Real-time website traffic monitoring
  • Global rank checker
  • Periodical reports
  •  21 tools packed into one service


  • Solo – $39$/month
  • Startup – $99/month
  • Agency Unlimited – $99$/month (agency fees applicable)
  • Corporate – $299/month

The tool also offers a 21-day trial that you can check out before investing into the tool. All annual plans are effectively more affordable than their monthly counterparts.


SiteWorthTraffic is connected to the Alexa Traffic Monitor’s API and it offers you insights on how much revenue a website earns, its page views and other important data. The tool is completely free and requires no sign up. However, you do not get keyword-specific research tools and other add-ons available with premium tools.

You can monitor your traffic rank and how your website fares in the global rankings and other basic information. One of the key features of the tool is that you can monitor your daily, weekly and monthly web rankings. But in terms of page-specific analysis, the tool does not have much to offer.

Key Features

  • Website value calculator
  • Revenue calculator
  • Global Rankings Charts
  • Estimated Yearly Page View Calculator


  • Free

The tool is completely free and is based on the Alexa Traffic Monitor API. It offers basic features and does not have any premium version available.


While most tools offer data collection features, understanding what the data means is important. The best SEO and analytics tools offer in-depth reports that make it easy for you to understand how you can rethink your content marketing strategies. Regular auditing and analysis can help you stay ahead of the competition via the best SEO practices. High-quality tools will also let you monitor your ad revenue and identify the most grossing content on your website. While tools can offer you insights, you will still need to ensure your content offers value to your audience and can promote your brand. You can use these tools to identify the right content opportunities and create engaging content for your brand.

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