If you just started your new blog and are wondering if you can monetize it as a steady source of income, AdSense is the go-to platform. The platform makes you make money from almost any website and if you are willing to put in the effort, you will be able to get Google AdSense approval in no time. Here are the 10 key factors that affect your chances of being approved by Google.
Post Original, High Quality Content
The content you post is the most important factor and if you do not have enough posts on your website, your revenue will go down. It is also important to have a steady flow of content which means you need to update your site regularly with high-quality and original content.
Currently, there is no fixed number of articles needed to get Google AdSense approval. However, you should have at least 15-20 articles that are over 2000 words each to help Google Understand your website better. By using appropriate headings like H1, H2, H3, etc., and using the right ALT tags for your images will help you rank your pages higher on the search engines. Using SEO keywords and following all tried-and-tested SEO guidelines are a must in addition to great content. Your content should also not violate any guidelines and should not pertain to gambling, phishing, guns, sexual content, and any other form of illegal content
Select the Right Site Niche
Selecting the right site niche is important if you want to get AdSense approval. Some website categories are not eligible to for AdSense approval and it is best advised to stay away from controversial site niches. The best way to monetize your blog is to choose a niche that has a large potential audience.
When choosing your site niche, competition is a factor that you must consider. If you have too many high-ranking competitors, it can be difficult to divert page views your way unless you have a clear plan of action. Choose a site niche that you can make original content for and try to build a loyal audience who will keep coming back for your content. Site niches that are not allowed on AdSense include gambling, phishing, guns, sexual content, and any other form of illegal content.
Ensure High Website Speed
User experience is an important metric when seeking Google AdSense approval. Your website’s authority is directly influenced by how fast it loads for both mobile and desktop users. With mobile internet users growing rapidly, it is important to have responsive pages that load fast and offer users a great viewing experience on any device.
You can test your website speed using Google PageSpeed Insights. The tool analyzes your website for free and recommends all changes that you can implement to reduce page load times. We strongly recommend trying to maintain a score of 80 or higher for both desktop and mobile page analysis when using the tool. The higher your PageSpeed scores are, the more likely it is that you will get Google AdSense approval. Your hosting platform and web server performance also affect your page load times, which is why it is important to invest in high quality infrastructure for your website.
Use ATop-Level Domain (TLD)
Top Level Domains are globally applicable domains that are not limited to a specific region. Using Top-Level Domains like ‘.com’ or ‘.net’ can help you get AdSense approval quickly compared to country specific domains like ‘.br’ or ‘.ph’.
Getting a top-level domain is recommended if you are starting off a new blog. However, we should also specify that this is not one of the most important factors when applying for Google AdSense approval, so if you need to get a regional domain for your business purposes, you should. Subdomains are very hard to monetize currently so using a website name like ‘business.wordpress.com’ or ‘business.blogspot.com’ will make it unlikely that you get AdSense approval. Purchase a high-quality domain name that is easy to remember and represents your brand.
Age of Your Domain Name
The age of your domain matters in some regions when applying for Google AdSense approval. You need to check the AdSense eligibility criteria for your region and it may state that your domain needs to be at least six months old in order to get approval for monetization.
While such rules are stated in some regions in the world, they are not strictly enforced. If you show that you have the right metrics like growth rate and high web-traffic, you will be able to get approval for monetization very easily. The six-month rule was introduced by Google to prevent website owners from selling their accounts, which means that the older your account is, the higher the chances are of you getting approval for monetization. Domain reselling is also something you can consider as you can purchase high-ranking domains and create content on it. But when purchasing an existing domain name, you need to ensure that all of the software in the backend is secure. There may also be some legal concerns surrounding domain purchases and you should contact a intellectual property attorney before investing in existing domains.
Add Important Pages
Drive Organic Traffic
If your website is getting organic traffic without the need of paid advertisements or promotions, it means that Google’s search engine results pages (SERPs) have indexed your pages and is ranking them for some SEO keywords. If you meet this criterion, you will have an easier time getting Google AdSense approval.
You should also integrate Google Analytics’ tracking code to your website to monitor your website traffic, as it helps you understand what content strategies are working for your website and what you need to change. If you get at least 50 organic visits every day, you are likely to get Google AdSense approval. Another way of driving organic traffic is by building backlinks, guest posting on other websites and participating in online forums to promote your content. It is recommended to target keywords with low competition as it will make it easier for you to rank on Google’s search engine pages. Competing against websites with very high domain authority can be difficult when you are starting off as a new blogger. You can also integrate a search results page which allows your readers to search for content and offers easy access.
Comply with Google Webmaster Guidelines
If you want to make the application process go as smoothly as possible, you need to let Google know as much as possible about your website. This includes verification on Webmaster Tools or Google Search Console. You also need to ensure you have Google Analytics integrated with your content pages which will allow Google to find out more about your site’s traffic and performance stats.
By giving Google access to your traffic data and website performance stats, it helps the system analyze whether the amount of traffic your website receives is sufficient to warrant monetization or not. It also helps Google understand if the traffic you are generating is organic or not. AdSense values organic traffic, backlinks as well as social media. By following Google’s Webmaster Guidelines, you will be able to perform in Google’s search results. If you actively follow all of the guidelines you will be favored by AdSense when applying for monetization. Failing to comply with the Webmaster Guidelines will lead to a guaranteed rejection when applying for AdSense approval.
Use A Domain-Specific Email
If you have a domain-specific email, you will get an advantage when applying for Google AdSense approval. For example, if your domain name is ‘myblog.com’, domain-specific emails like ‘email@example.com’ will offer you leverage over other websites when applying for AdSense approval.
You can configure your custom email using G Suite (now known as Workspace) or Google Apps before applying for AdSense monetization. Do note that your domain specific email needs to be the same as the domain you want to monetize. Getting custom email addresses using Gmail is possible using a Google Workspace account. Workspace is a collection of cloud computing apps that helps professionals collaborate. The tools included in Workspace include Gmail, Chat, Meet, Drive, Slides and more.
Ensure Clean Design
User experience plays a major role for not just Google AdSense but it also affects your search engine rankings. Your site structure needs to be user-friendly if you want to get AdSense approval for your website.
Maintain a clean UI with proper menus, colors, navigation and other design elements. Time to first byte (TTFB) is a measurement that is used to indicate how responsive your webs servers are and good design choices help improve your website’s performance. It is recommended to invest in a premium theme that sets your brand apart. You can opt for pre-made premium themes or seek professional assistance and get a custom-made theme designed specifically for your website.
Keeping these 10 key factors in mind to when applying for Google AdSense approval will allow you to start monetizing your blog in no time. If you meet all 10 requirements your blog will be approved in a few days. There is no fixed timeline for Google AdSense approval as it can take anything between 24 hours to a few weeks for Google to analyze and approve your website. In case your application is rejected, Google will detail its reasoning behind the rejection which will allow you to make necessary changes to your website and get approved in the next attempt.