10 Link-Building Mistakes to Avoid As a Blogger

Link building is one of the most widely used and effective SEO strategies. However, even well-experienced SEO professionals can get it wrong when it comes to link building. As a result, you can miss out on potential opportunities. With that said, it is important to be familiar with what these common mistakes are to avoid them at all costs. In this article, we have shortlisted the top 10 common link-building mistakes and how you could avoid them.

What is Link Building?

Link building is an SEO strategy commonly used to drive organic traffic through search engines. It is the process of acquiring hyperlinks from other websites on your own. A hyperlink, or sometimes simply called a link, is a method for users to navigate from one page to another on the internet. Search engines use these to crawl the web.

The Benefits of Link Building

Here are some of the most sought-after benefits of link-building:

Increased Brand Credibility

Aside from helping increase your website’s ranking and traffic, link building is also helpful if you want to gain authority in your niche. It is an excellent way of showing the audience the expertise of your company.

Improved Google Rankings

Google favors high-authority sites on their ranking list. In fact, it is among the biggest factors they consider when deciding on the rankings that they provide. Also, the more backlinks you have, the higher rank you will get.

Increased Visibility and Exposure

One of the main benefits of link-building is that it increases the visibility and exposure of your brand. It enables you to reach a new audience from a different geographical location; thus, introducing them to whatever it is that you offer and increasing conversion opportunities later on.

More Referral Traffic

Referral traffic refers to Google’s way of reporting visits to your site that comes from sources outside the search engine. For example, a person clicks on a hyperlink and is redirected to another website.

Link building will allow you to increase your referral traffic. Once you have built a permanent link on an authority site, you have the potential to get steady traffic from that. This can be more effective and convenient than traditional marketing and advertising efforts which can be expensive and do not deliver as much result.

Reduced Bounce Rates

Bounce rate refers to the number of single-page sessions. In simpler terms, it points to the number of people who visited a particular page and immediately left without looking at the other parts of the site.

With link building, you minimize the chances of this scenario from happening. This is because you are making it easy for Google to navigate your site and for the visitors.

Top 10 Link Building Mistakes to Avoid

Now that you have a better idea of what is link building, how it works, and its benefit, here are the top 10 mistakes that you should avoid at all costs:

Not Removing Toxic Links

Google has recently launched its Penguin update. It was designed to improve the search engine’s result to eliminate pages with toxic backlinks. These are typically irrelevant and unnatural backlinks that create adverse results in a site’s search engine ranking.

When the update was implemented, it focused on penalizing sites containing plenty of toxic links, so if you haven’t removed the toxic link in your site yet, you are committing a grave mistake.

You can identify toxic links by using tools to analyze your backlinks. You can then remove those links by using Google’s disavow tool to avoid the penalty imposed by the latest update.

Buying Links

Buying and selling links have been in existence since time immemorial. However, it can do more bad than good to your search engine results. This is because nowadays, search engine crawlers are becoming smarter, and their algorithms are now equipped to identify whether you are buying links from other sources.

The main reason why Google stopped its PageRank algorithm was that web admins were getting links from external sources, making them spam links. If you are one of those who were part of this trend before, it’s about time for you to remove those links before you get penalized.

Your ranking can be significantly affected once Google detects that you are buying links from bad sources. However, there are still several ways to buy links without the risk of getting a penalty. Either way, you have to be careful and make sure that you are buying from safe sources.

Building Links from No-index Domains

No index domains or pages refers to web pages that search engines shouldn’t index. This means that they won’t be visible to search engine result pages.

However, there are some people who build links from these pages. As a result, they can be penalized by Google search algorithms.

What you can do to avoid making this type of mistake is to keep watch of your backlink profile. You can use SEO tools that have features that can detect no-indexed or malicious web pages and remove them immediately.

Building Dofollow Links Only

Dofollow links are HTML attributes used to enable search bots to follow the link. There is nothing wrong with building this type of link. In fact, they can be quite helpful. However, it’s a different story when you are only building do-follow links.

Google might penalize you for only building one type of backlink. Although nofollow links don’t necessarily provide leverage for your site, page, or keyword, they do provide a boost when it comes to search engine optimization.

The rule of the thumb is to give equal importance to both do-follow links and nofollow links to avoid penalties from the Google algorithm. This means that when you are investing in guest posting to build your do-follow links, you must also equally invest in blog comments to build your nofollow links.

Irrelevant Link Building

Suppose your blog is about economics. In that case, getting links from kid’s wear websites is definitely not a good idea. This is a common mistake committed by many content writers. They simply get links from high-ranking websites without considering their relevance to the niche of the blog.

Although it is still possible to build high-quality links from other niches, you have to be extra cautious and ensure that you are making high-quality guest posts that are still relevant to your topic. This is the only way for you to get the benefits of your link-building strategy.

To avoid making this mistake, only target blogs that are relevant to your topic to safely build links.

Using Optimized Anchor Text

This is a long-standing mistake people do, and it is still evident in 2021. This is because they can have better rankings if they get links with keyword-stuffed anchor text. However, instead of getting better rankings, Google flags optimized anchor text links as a type of black hat SEO strategy.

Black hat SEO is defined as practices used to increase a page or website’s ranking by using means that violate the search engine’s terms of services. This type of SEO strategy is technically not illegal, but it is still against the rules; thus if you apply it, you will be penalized by the search engine.

Suppose you are using anchor tech on different blogs while link building. Instead of getting a promotion, you are bound to receive penalties. The search engine will eventually mark these links as spam.

The best way to avoid committing this mistake when link building is to stop using anchor text links while linki building. Go for diverse combinations of anchor texts instead, especially when building do-follow links.

Building Links too Fast

There is no indicated timeframe for Google on how fast you should build your links. However, suppose you are getting manipulative links which happens when you build too many links in a short period. In that case, you are not doing things right.

Google will be suspicious of you if you build thousands of links to your site in just one day. It will then penalize you for it, and your ranking can severely suffer.

According to SEO experts, quality should be the priority instead of quantity when it comes to building links. Try and follow this advice. It is better to do link building in a slow and steady manner because it is what gets you closer to winning in the game of SEO.

Acquiring Links from Pages with Inefficient Social Shares

Today, the Google algorithm tries to rate the overall social circle performance of a post to determine its quality. This means that if the post gets 1000 tweets and 6000 likes, it is more likely to perform better compared to articles with lower social impact.

On the flip side, you won’t be getting any SEO value on links from pages that have little to no social shares. You are just basically wasting time, money, and effort acquiring such links.

There is nothing wrong with guest posting. However, it would help if you still made an effort to get many social shares because these are the contents preferred by Google. This is why it’s important to include call-to-action statements in your article. Tell your readers to comment or share it with their friends and family if they like the article.

Too Much Link Building for Home Page

There is this trend among beginner bloggers who build backlinks mainly for their home pages. However, what they don’t know is that doing this can make Google think that their page is artificial.

The solution to avoid making this mistake is simple. It would help if you built links on the other pages of your website also. By doing this, there is a higher chance for Google to provide you with internal page authority rewards.

Mediocre Content

One of the biggest reasons why a lot of people fail to get backlinks organically is because their content is mediocre. If what you post does not offer value to the readers, then you shouldn’t expect Google to reward you with better rankings.

There are several ways to avoid committing this type of mistake. However, it requires dedication and effort for you to hone your skills in writing. Suppose you are not confident with your skill level. In that case, you can outsource the task to seasoned blog writers who can make high-quality and valuable content for you.

Final Words

Not all types of links will provide you with an advantage. This is why it’s important for you to know the common mistakes you should avoid and update with the new changes in search engine algorithms. Make sure to stay away from bad link-building practices so that you can get its tremendous benefits!

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