Building a blog can be fun, but it’s also a lot of work. It can also get quite frustrating especially when traffic to your website is low. A lot of time and effort is going into your blog, so you deserve to have people read and engage all the content you put out. Increasing traffic may not be as hard as it seems. Below are 10 tried and tested ways to boost your blog traffic.
Promote on Social Media
To make optimum use of the internet and everything it offers, having just a website may not cut it. Social media is where a significant number of your actual and potential audience is. People spend quite a lot of time scrolling through one online social platform or the other.
So, having at least one social media account associated with your blog is a great move to make.
Once you’ve uploaded a new blog post, share it across the social media channels your blog is on. Your blog can’t be on every social media site. Not only is it near-impossible, but it is also impractical.
With some research, you’ll be able to deduce the social media platforms that your target audience is likely to use often. Share valuable content on these sites and sooner or later, social media may become one of your top sources of traffic.
Be strategic about content
One straightforward way to increase traffic to your blog is simply to write great content. Over 1 billion Google searches are made each day. Behind each of these searches is someone looking for valuable information. The kind of information that your blog should aim to provide.
Being strategic about your content doesn’t simply mean putting out well-written content. It also means content that your target audience will want to read. The first step in being strategic about your content is defining your target audience.
When you know your target audience, it becomes easy for you to predict what topics they’d find interesting or useful. Knowing your target audience also helps you communicate your thoughts through your blog posts in a way that will resonate with your readers.
Provide value to your readers and you’re sure to keep them coming back for more of the good stuff.
Use Paid Search
Blog traffic can be divided into two based on how they got to your blogsite. One way is organic traffic which is the traffic you get from Google searches. Technically, organic traffic is free. Case in point, you don’t have to pay for your website to show up on a search engine result page (SERP).
On the other hand, paid traffic as the name implies, requires some financial investment. With paid search, you can pay for your ads to show up on SERPs of search engines such as Google or Bing.
With paid search, you only pay when someone clicks on your ad. This is called the pay-per-click model (PPC).
With a good paid search strategy, you can convert some of those 1 billion search results into traffic for your blog.
Have a Solid Keyword Strategy
Keywords are integral to optimizing your post for search engines and by extension, increasing the organic traffic to your blog.
Having a solid keyword strategy requires each blog post to be written around a particular key phrase that readers are likely to search for. This key phrase should be incorporated into the title of the post, some of the post’s headlines, and of course, within the body of the content itself.
The key phrase should also make an appearance in a featured image on the post and even as part of the URL that leads to the page.
Having this keyword in these strategic places helps search engines understand what your content is about. Even if your content is extremely valuable, your audience may never see it if your keyword strategy is poor or non-existent.
Be careful not to overdo it though. Having too many key phrases packed into your content raises a red flag for the search engines. The search engine sees this as keyword stuffing, which significantly reduces the chances of your post ranking high.
Write Powerful Titles
Believe it or not, the title you give your blog post may just be more important than the content itself. This is particularly true when it comes to SERPs and social media shares. The reason this is so is that people are more likely to click on your blog post to read more if the headline is captivating. First impressions are everything after all.
If you find that people aren’t clicking the links to your articles, try brushing up the headline to make it more attractive. A good title makes the difference between an ignored post and a high-converting one.
Don’t be afraid to experiment with different headline formats to see which one works best for your blog. In addition to your headline being captivating to readers, it should also contain the key phrase that you’ve chosen to optimize the post for. This way, search engines can be captivated by your title too.
Update Existing Content
Google gives high priority to pages that have fresh, relevant content. Because of this, it’s important to make sure that even your posts that date back years are updated and kept relevant. According to research, the more often you update your blog, the more traffic it receives.
Consider going through your old posts every so often. If you find some that can still provide some value to your audience, refresh them; give them a bit of a facelift. Make the post relevant by adding recent information and removing any that may be obsolete.
This way, you don’t have to spend so much time or money creating new content for your blog. You can simply recycle old ones.
Updating your existing content is good for you, good for your readers, and good for search engines. Everybody wins.
Engage with Other Bloggers
You may be the sole owner of your blog, but working as a team with other bloggers is incredibly important for your blog’s success. Identify other bloggers in your niche and attempt to build a relationship with them.
Whoever you’re building these professional relationships with should be reputable bloggers because they’ll go a long way in affecting your reputation as well. One way to engage with other bloggers is by commenting on other blogs.
Also, you could link to other blogs in your posts. Other ways to engage with bloggers in your virtual community include: interviewing a prominent blogger in your niche, tagging bloggers on relevant social media posts (emphasis on relevant), inviting bloggers to guest post on your blog, or requesting to publish as a guest on their blog, etc.
Include Images/ Use Visuals
Using images in your blog post has so many advantages. For one, it helps you pass across your point with more ease. This is because visuals are more effective at communicating messages than text is. As humans, our brains process images much faster than they can process text.
Also, images help you break up your content into smaller sections. When your content is just a large block of text that goes on and on, your readers are likely to lose interest very quickly. With images at intervals throughout the blog post, your content is very likely to be more engaging.
Besides, articles with images get shared way more times than those without images in them. Also, when your post is shared on social media, the featured image appears along with the link. If this image is dull and generally uninteresting, then people are less likely to click on the link to your post.
What’s more, images can also help with SEO. Including the keyword or key phrase into the alt tag of an image in your post makes it more visible to search engines.
Create Evergreen Content
Evergreen content is the kind of content that can stay on the internet forever – or for a very long time – without becoming irrelevant with time. A good example of this is a post about the greatest presidents in early US history.
On the other hand, a blog post on the candidates of the last presidential elections may not be so relevant a few years down the line. When creating content, go evergreen. Evergreen content is easy to refresh and recycle. When creating content, try as much as possible to make sure most of the posts on your blog are evergreen.
Relevant content keeps readers coming back, thus boosting your blog traffic.
Build Backlinks to Your Post
Backlinks are links from other websites that lead to your website. These links are very important when it comes to SEO because search engines use these links to measure the authority of your page, and even your entire website.
The more backlinks you have from quality websites, the more likely you are to rank better on search engine result pages.
One way to do this is to guest post on authority blogs in your niche. This involves writing quality content and teaming up with an authority blogger in your niche.
Guest posting can win you quality, natural backlinks from the website you posted on.
Another way to build backlinks to your post is by using tools like BuzzSumo or Google Alerts to track your brand mention.
Next, if any of these mentions don’t contain a backlink to your website, simply send an email to the author of the post, appreciating them for the mention. Then politely request for them to link to your site.
Even blogs with traffic in the hundreds of thousands still need to find a way to boost traffic to their blog. Because, if traffic to your blog isn’t growing, odds are that it’s reducing. And nobody wants that. So no matter how big or small your blog is, follow these 10 rules and you’re sure to see a notable increase in the traffic your blog gets.