If you’re looking for ways to grow your blog, improve SEO, and get traffic, blog commenting can be an effective strategy. If done right, it can be a great way to build domain authority, develop relationships within your niche, and promote your blog.
What is Blog Commenting?
Blog commenting is an action taken by blog visitors or blog viewers which involves leaving comments on blog posts to exchange their thoughts, ask questions or share what they feel regarding the particular topic or blog post. It also includes the blog author replying to comments posted by blog readers.
It’s not rocket science to comment on a blog. But to effectively grow backlinks through commenting, you need a strategy. Here are ten blog commenting best practice tips to help you effectively grow backlinks through commenting.
Identify the right blogs
In searching for where to comment, you are primarily searching for blogs within your industry. And then not just any blog, but blogs that drive good traffic and engagements. You may not choose only the top blogs, but the blog’s you choose should already have a significant number of commenters.
When you find some great blogs, you can continue your search by following links of commenters to their blogs to have a more extensive base of sites to comment on. There are also specific sites with many different authors, and you can check the author’s bio to see if some of the writers have blogs of their own so that you can also join their communities.
Read the blog
As much as this seems like a rather obvious thing to do, many people do not read through the whole blog post. Some erroneously think they grasp what the content is about by merely reading the headlines and introductory paragraphs.
Blog commenting on growing backlinks is about building your brand and authority. So, you cannot afford to make a comment that entirely misses the point of the post, and this will in no way help your authority but rather hurt it. To build authority, you have to come across to those who will read your comments as intelligent and well informed.
Try to be first
Your chances of having another person click your link are higher when you are the first to comment than when tons of other people have commented and left their marks. Think of it as how your click-through rate would be higher if you were to rank first on Google compared to other blogs on the page.
When commenting, do not post anything generic or annoying like “first” or even “great post”. That leaves absolutely no mark. As much as you want to be first, you should have read the article and have something to say concerning it.
Don’t drop links in the comments
You should avoid dropping actual links in the comments, especially to your site. You may only do so if you are linking to an outside source as a means to back up your stance.
Dropping links in the comments would look Spammy to the blog owner. And they could even blacklist you from their blog. It would be best if you bit that blog comments sections are not advertising platforms for you.
Use your real name as much as you can
Not all bloggers will let you get away with your brand name as the comment’s author. That’s why you should use a person’s real name.
If you run a company and you’re not the one commenting, make sure you choose someone likely to be with the company for a long time to be the author of the comments. Blog commenting builds the authority of the author as it enhances your site’s link portfolio.
Connect your Gmail to Gravatar
Gravatar is your image, headshot or logo that follows you online. Connecting your email to Gravatar will display a profile picture next to your comment whenever you leave a comment or post questions on blogs or forums.
Your Gravatar will look much more professional than the generic default images used if you do not have a gravatar set up. The use of Gravatar also gives brand recognition. It also lets others know that your comments are not spam.
It would be best if you never left spam comments. Spam comments are generally annoying and quickly get flagged and blacklisted. If your comments are Spammy, you have done a great disservice to your brand.
When you use a real person’s name as author and write a genuine comment that adds value to the conversation, your comment is not likely to be regarded as Spammy, rather than when you post generic comments and even drop many links in the comments.
Only comment if it will be helpful
Commenting only relevant information is very important. If you have nothing helpful to contribute to the comments, you really should not bother commenting at all. It would help if you only left comments that people can learn from and even the blog owner can be impressed by.
Comments such as “Good article” that seem to compliment the blogger do not give any value and will not leave any impression on anyone. It would help if you only said something of value within comments. So, it is not necessary to comment under every blog post you see.
Become a regular
You should do your best to become a regular face around the community. Strive to leave meaningful comments on the must-read blogs within your industry as often as possible.
Doing this will make you easily recognizable by blog owners and blog visitors. And consequently, they will begin to attribute your valuable insights to your brand.
Do more than is required
Do not just stop commenting. You should take an extra step and get the blog owner’s attention. You can do this by tweeting the post. If you’re going to tweet the post, ensure that you include the handle of the blog owner and the writer if the owner didn’t write that post.
Going through this list might seem like so much time and dedication has to be invested into something that’s supposed to be simple – blog commenting. But there are loads of benefits you can get from actually being dedicated to this simple task. Asides from helping you gain traffic, which is your primary purpose, it also helps build relationships with other bloggers. They may start to link back to you casually in their posts and even start engaging on your site too. You are not just gaining traffic from other blog visitors but trusted blog owners too.