11 Free Google Tools You Need to Start Using Now

Whether you are invested in the Google ecosystem or not, you cannot deny that it offers some of the best tools for productivity out there. You can access all of them with just one Google account and all of the tools are online-only, which means you can transfer all progress from one device to another in seconds. Here are 11 of the most useful Google tools that you need to start using now!

Google Analytics

Google Analytics is regarded as the most powerful tool for SEO and digital marketing. You will be able to get a lot of information about your website’s visitors, your content, engagement and more. It is the best way to learn more about your audience and adapt your marketing strategies.

Google Analytics allows you to know more about how your content is performing. From engagement metrics to demographics, all of the information about your content and your audience is available at your fingertips. Social engagement metrics allow you to find out which social media networks your visitors come from and how they interact with your content. You will also be able to identify the best-performing content and work towards the right content strategies based on what’s working and what’s not.

Google Search Console

Google Search Console helps you monitor the performance of your website is it syncs with Webmasters to offer you detailed insights. You will be able to monitor your website’s daily performance and identify issues like broken links.

Google Search Console is an all-in-one tool that helps you maintain proper security practices for your website, identify broken links and monitor your website’s performance. The visibility and indexing status of your website is visible at all times via Search Console and you can also submit your website’s sitemap to Google via the tool. Indexing your website via Google Search console allows Google to gain insights into your SEO practices. Using Google Search Console and adopting proper SEO measures will allow you to rank your page higher on Google. The tool can also help you improve your keyword research and find keywords that will allow you to rank your website higher on Google’s Search Engine Results Pages (SERPs).

Google Data Studio

If you are a website owner who regularly used Google Analytics and insights tools to monitor the performance of your site, understanding all of the data can be difficult. Google Data Studio is a data visualization tool that allows you to build interactive dashboards and visually represent all of the information on your website.

The tool is fairly easy to setup and use and you can automatically schedule reports and share it others. You can visualize trends and compare your website’s performance over time. Google Data Studio is much better than Google Analytics in terms of data presentation as it allows you to view a lot more data at one go. All of the data presented in Google Data Studio is viewable live and you have full control over the customization of your visuals and reports. You can create as many charts and pages that you need to track your data and it is capable of showing advanced metrics and analytics data.

Google PageSpeed Insights

Google PageSpeed Insights lets you measure the performance of specific pages on your website on both mobile and desktop devices. It generates a score which you can use as a benchmark to monitor the effectiveness of your website.

User experience is an important factor when it comes to Google’s page rankings and the better the performance of your page is, the higher your website will rank in Google’s SERPs. By utilizing Google PageSpeed Insights and maintaining a minimum score of 80 on both mobile and desktop performance, you will make it more likely for yourself to rank higher in the search results. The tool also offers insights into your pages’ performance and lets you know what you can change to improve load times. The tool can scan all of your web pages and offer detailed insights. A WordPress plugin is also available if you use a WordPress-based website for all of your content management and publishing needs.

Google Trends

Google Trends is the best tool for identifying keywords that are performing well in your target geographical regions. You can check how many searches each keyword generates and its associated keywords that you can potentially include in your content.

You can make use of Google Trends to identify whenever a particular search keyword is gaining interest or is trending. You can also compare two keywords and compare their popularity. In addition to the total search volume, you also get insights on how frequently a topic was searched for and real-time information is also included. If you are journalist or publish time-sensitive content, Google Trends is a must-have tool for your website. You can monitor the entire history of a search term dating all the way back to 2004.

Google Tag Manager

If you want to run marketing campaigns, you need to have a tracker code that will automatically track all of your leads. Google Tag Manager is a tool that lets you do just that and it automates the entire process. You will no longer have to manually add and maintain snippets of code, making the process as simple as it gets.

By using Google Tag Manager, you can maintain tags for multiple websites and the tool automatically replaces tags for other Google tools. It saves you the hassle of maintaining snippets of codes and the need to insert tags manually. You can make use of tags to help visitors understand the content better and it groups all related posts for easier navigation. You can also add contextual menus that lists all content based on specific tags to help your audience get easier access to content.

Google Adsense

Google AdSense is one of the best ways to generate revenue from your blog or website. If you have the right amount of traffic, you will be able to generate a steady stream of revenue through your content.

Even with a moderate amount of traffic, you can monetize your website by simply placing ad code in the header. Getting Google AdSense approval is not easy, especially if you are starting off with a brand-new website and do not have enough pageviews. However, getting a moderate amount of pageviews and good content practices can turn your website into a source of steady income based on the number of visitors you get. Creating quality content is still the number one priority

Google Alerts

Google Alerts can be paired with Google Trends to find out whenever a particular topic is trending so you can take advantage of it. You can keep yourself updated with the latest news on particular topics and seize marketing opportunities using the tool.

You can manually set the region, sources, the number of search results and other parameters to define when you should be alerted whenever a specific search term is trending. As a business owner, the tool allows you to stay updated on all the news about specific products, services or even current affairs. The tool saves you the time of manually searching for content. You can also set how frequently you want to be alerted whenever a topic is trending to avoid getting spammed with alerts each time a topic is trending on Google. The tool is a must have for news and media websites that publish time-sensitive content.

Google Sheets

Google Sheets is a free tool that allows you to edit, organize and analyze any type of information. The biggest advantage of using Google Sheets is that multiple users can work on the same file, making it a great tool if you want to collaborate in a digital environment.

All changes are reflected in real-time, which is much more convenient than using offline spreadsheet tools and manually sending them to your team members. The free tool has all of the features you may be used to from paid counterparts like Microsoft Excel. From functions to automated formulas, Google Sheets is a free and versatile tool that you need to try right now. All of your files are stored in Google Drive, allowing you to share, edit and access your files from any device.

Google Keyword Planner

Google Keyword planner is a free ads tool that is used by advertiser to launch and manage SEO campaigns. You can use the tool to identify the right keywords for your websites and predict how many clicks you website can get along with estimated conversions.

If you want a predictive tool that analyzes how certain keywords will perform in campaigns for your website, Google Keyword Planner is the best tool for the job. You can search for both long-tail and short-tail keywords and also check the statistics of all keywords used in Google. If you want to succeed at SEO, Google’s Keyword Planner is one of the most powerful tools at your disposal. The current iteration of the Keyword Planner is a combination of the old Google Keyword Tool and the AdWords Traffic Estimator. The tool can be accessed even if you do not have an AdSense account which makes it a must-try tool.

Google My Business

Google My Business is an online directory that lets you list your business. You can all your business name, address, geographical location and contact details via the service. Other users will be able to review your business and rate it.

Using Google My Business is a great way to establish anything from a small local business to large-scale businesses. You do not even need to have a website to get listed on My Business. You can directly interact with customers who leave ratings and reviews on your listing and it is a great way to get promoted on Google. If you receive great reviews on your website, you will be among the top recommended businesses on the platform. SEO plays a factor in Google My Business as well and you should set up your page the right way to ensure your potential customers are able to find you easily. Entering proper geo data, addresses, contact information, and offering directions is a must for succeeding on the platform.


Whether you are a student or a digital marketer, Google offers some of the best tools out there that you can use to enhance your productivity. Most of the company’s offerings are free and allow you access to analytics, data management and more. As a website owner, you stand to benefit the most as Google is among the best at helping you earn a loyal audience for your website through SEO, AdSense and Analytics. There are many tools that have not been covered in this blog like Meets, Drive, Calendar and more. You can take advantage of these free tools on nearly any device and they offer better productivity at your fingertips even on your smartphone.

Spread the love