There are plenty of reasons to start a blog. Perhaps you just want to let your creative juices flow. Or, you want to speak out about important issues, or maybe it is as simple as getting your writing out into the world. However, what if you could also make money from blogging? Below are 11 powerful ways to monetize your blog.
Sell Ad Space
Selling ad space on your blog directly is a great way to make money. You get to be in charge of setting the price in this scenario. Instead of being paid in bits and pieces for every single click on an ad, you get to charge a flat rate for an ad on your blog. Not only is it easier than tracking the clicks, but you also get paid more this way. You can either have a ‘Advertise Here’ column or page on your log to hunt for companies looking to get some ad space on a blog or utilize a platform to connect with brands.
Although Google Adsense won’t earn you as much money as selling ad space will. Not to mention, the latter does require a lot more work. This includes managing invoices, determining the terms and agreements, negotiating the pricing, and so on. In the end, however, it’s all worth it.
Become an Affiliate Marketer
Getting into affiliate marketing can help you monetize your blog in a pretty significant way. Many bloggers these days become affiliate marketers to make money. All you have to do is promote the products of a company. Every time someone uses your affiliate link to buy a certain product, you get a commission.
Affiliate marketing benefits both the parties involved. When you and the company, for whom you are an affiliate marketer, share the same target audience, it’s a total win-win situation. Merging your content with the value of the products enables you to market the products to more people. With this, you also have the liberty to build your platform. The quality of the content is of utmost importance here.
Publishing an ebook is a natural next step for many bloggers. When you already have a dedicated reader base, selling your ebook won’t be too tough. Elaborate on the topics you already cover on your blog or perhaps come up with new themes and ideas that your target audience would love to read about. For instance, if you are a travel blogger and you offer tips about traveling, your ebook could include stories about the best places you have been to or some of your personal experiences associated with that place.
Including your knowledge and experiences in your ebook lets your readers see a new side of you. It connects you to them better, and they get to utilize your knowledge in their way.
Offer Paid Membership
Offering paid membership allows bloggers to earn a good amount on a yearly basis. When you have a blog that offers a paid membership, you basically charge your readers a small, monthly or yearly, fee for them to be able to access all the premium content. Moreover, content can also be unlocked in a course on a one-time fee basis, and the blogger can choose to host the premium content inside an area that is just for the members.
Bloggers can keep some parts of their content available for free viewing in order to convince the readers to go for the paid membership. These free samples go a long way in convincing the audience and getting them hooked to your content.
Sell Online Courses
The reason your readers come back to your blog is because they find it helpful and informative. This is the reason why you must think of teaching your audience a little more. However, there are different types of learners. While some like the traditional method, others would prefer the inclusion of audio or visual mediums. Hence, all of this can be incorporated into the form of online courses.
Selling an online course means beginning by defining, analyzing, and implementing your keywords, after which you think of what your target audience needs to learn from you. For this, try to find a niche that you think your readers will truly be interested in, and offer them unique material through your online course.
Become a Freelance Blogger
The good thing about being a blogger is that not only do you know enough about your field, but you also know a lot about writing. This enables you to become a freelance blogger for other websites and publications. Your blog need not even be a big hit for you to start freelance blogging for other publications. That is to say, your blog posts serve as a solid portfolio of your work. Your expertise and authority are pretty much established due to your blog. As a result, you can join as a freelancer at other places, which could ultimately also lead to full-time jobs.
There are many ways to do this. You can either look for jobs on several job-hunting platforms or even contact the brands directly. Being a blogger gives you the upper hand in talking about your experience and expertise.
Write Sponsored Posts
What if you could earn money by highlighting sponsored content that promotes a specific service or product. Not only does this serve as positive advertising for the brand in question, but it also fetches you good income. In order for this to happen, you need to have a well-known brand to collaborate with. While companies occasionally reach out to bloggers, it is also important that you get in touch with them yourself if you wish to secure a partnership.
You can write a sponsored post in several ways. You could maybe offer a review of a company’s services or products, or perhaps present a demo of a new product they have launched, and so on. When you create sponsored posts, don’t hide them from your readers. Be honest about them and perhaps provide a small disclaimer.
Have you noticed the number of bloggers coming out with their merchandise these days? You can totally do that too! Creating merchandise based on the niche you are into can be profitable as well. For example, if you write about travel, you could design travel mugs, tote bags, hats, and other accessories that people use when they are traveling. That way, your merchandise will give the real vibe of who you are as a brand.
These quickly become a passive yet steady income too. You could either sell it on your store or make it available on an eCommerce shop. Further, you can choose drop shipping, where another company takes care of the shipping part if you do not want to manage shipping products yourself.
Get Sponsored by a Brand
The good thing about paid partnerships is that in addition to getting the chance to write sponsored posts, you also open yourself up to the possibility of being sponsored by a brand. When this opportunity presents itself, you need not necessarily keep creating just recommendations or reviews. Instead, you can choose to include the name of the brand in your blog’s header and also thank them in your articles and even social posts for sponsoring your blog.
If you ever come across a brand that falls within your field or niche and you truly value the work they do, reach out to them personally. Be brave because you never know the kind of professional connections you will end up making in the process.
Ask for Donations
Bloggers can also monetize their blogs by asking for donations. Of course, you should never be pushy. However, you can most certainly leave a sweet and friendly note to your readers, expressing your love and gratitude and how thankful you are for their support. If you blog about social causes and you intend to raise money for a fund or any good cause, your readers will be especially thrilled to support you through their donations.
The one thing you need to remember is that providing donations is your audience’s way to thank you for providing them with free and valuable content. Therefore, you should not be asking for donations if your content comes with a price tag. That may be detrimental to your brand.
Offer Coaching or Consulting Services
Writers often turn out to be good teachers, so bloggers should also consider going the coaching way to earn money through their blog. If you’re indeed good at what you do and are considered a specialist or expert in your niche, you can offer coaching or consulting services to your readers.
No matter your area of expertise, converting your knowledge into helpful training for your audience is always a wise plan. For instance, if you like gardening, you can coach your readers about some tips regarding how to get into gardening or how to be a better gardener, and so on.
Monetizing your blog requires a lot of focus, determination, and perseverance. Something like getting sponsorship for your brand or freelancing for a reputed publication does not happen overnight. It takes months, and at times even years, of consistent hard work.
However, if you are serious about earning money through your blog, you can definitely make it happen if you apply the right techniques. Just keep polishing your knowledge and skills, and you will soon see yourself making money through your content.