There’s a thin line between success and failure in the blogging world. To succeed as a blogger, you need to do several things right. However, just a few wrong steps can turn your blogging journey into a failed experiment. Here are 12 blogging mistakes that can kill your blog.
Not knowing your target audience
If you do not know who your audience is, your blog posts end up speaking to no one.
When writing your blog post, it’s important to keep your target audience at the back of your mind. Think of a perfect representation of the demography you are writing for: age, professional experience, lifestyle, life experiences. Carry out research on their possible interests. This will enable you to provide valuable content that is relevant to a select group of people. It will also make your blog posts more personal, more conversational, and more engaging.
Bloggers also need to understand the problems facing their target audience. Else, their posts will contain the wrong information or exclude the right information for that particular audience.
Not being consistent
Consistency breeds success. When you are consistent with your blog, you write and regularly update within a specified time frame. This helps create a sense of anticipation among your readers. It also helps you build trust and credibility with your audience.
Inconsistency, on the other hand, makes you look non-serious and will make you lose traffic as well as quality leads.
Make sure you maintain a content calendar to plan your blog content for the upcoming days or weeks. This will keep you from continually searching for and thinking up new topics. It will also help you out when you face writer’s block. Having steady content available means steady indexing and ranking by search engines. This can make your content rank well and solidify your authority in the niche market.
Not narrowing down your blog topics
Many bloggers make the mistake of writing on a wide and diverse range of topics because they want to appeal to as broad an audience as possible.
This, unfortunately, is not effective and leads to the loss of audience engagement.
Make sure you define a few key areas that your blog posts will cover. This will help you target your content better, which will increase your engagement rate and grow your blog traffic. Having a niche allows you to establish your authority as a blogger. It also eliminates unnecessary competition in the market and lets you create highly personalized content on your business blog.
Branding indicates professionalism. It depicts trust, authority, quality, credibility, and consistency. It is what makes your blog posts stand out. Branding incorporates your writing style and your personality. When building your brand, you should:
- Create a brand-like logo
- Have a unique blog layout
- Consistently write high-quality, value-packed, and genuine posts
- Use good, easy-to-read fonts
- Use your blog name and keywords like a brand (as hashtags on social media)
- Build a community and also join other ones in your niche
Do not just a blog, be a brand.
Not promoting your blog
Writing great content is just half the job. The other half is promoting it across platforms so people can get to read it. If you do not draw attention to your blog, you will drown in the noise your competitors are making. Not promoting your business on social media platforms like LinkedIn, Facebook, Twitter, etc., limits your reach.
Linking your site to your social media handles also improves your SEO since social mentions are featured on search engines. By sharing your content on your social media handles, especially those preferred by the targeted audience, you promote your blog and its contents, extend your reach, create new leads, attract new customers and followers, and successfully convert them.
Not focusing on content quality
Many writers write with their eyes on the number of words rather than the value of the words they have put down. Some also do not carry out in-depth research on the topic they are writing on.
Grammatical and spelling errors in your blog posts portray a writer who is not professional and does not care about his audience.
Readers appreciate blog posts that are easy to read, with short, easy-to-understand words that go straight to the point. They will abandon any blog post that beats around the bush in favor of one that delivers its points succinctly. They also avoid poorly written blog posts with shallow depths and blog posts with spelling and grammatical errors.
If you write using lots of irrelevant words, ambiguous words, or jaw-dropping words, you need to stop and correct yourself. You also need to make sure that your blog posts are free from spelling and grammatical errors.
Writing for yourself, not your audience
Another common blogging mistake is making it all about you. When writing your blog posts, ensure you state facts and bear your audience in mind.
Adding a personal touch is good but do not mention your personal experiences unless it has a bearing on the topic. When you write about your personal experiences, you should build your narrative so that it seems that you are talking to your readers. And even then, keep the reference to yourself at a minimum.
When you write your blog content, watch your pronouns. Lay more emphasis on “You” rather than “I,” and make your audience feel a part of what you publish. Write on topics that pique the interest and attention of your readers, not on topics that you are curious about. This is one of the significant ways of driving content engagement.
Blogs that are writer-oriented, not reader-geared, and focus on the pronoun “I” instead of “You” rapidly lose their readership.
Poor blog design
Poor blog design can turn away readers after they land on your blog site. Readers enjoy an interactive site with large easy to read fonts, scroll up or scroll back features, and colors that are not jarring to the eyes. This mainly depends on your blog theme and layout. Bad blog design can increase the bounce rate of your site, which is terrible for search engine optimization.
When designing your blog and choosing a blog theme and layout, you must choose one that:
- Is SEO friendly
- Is light in size (less than 50kb)
- Loads fast
- Is built for speed and performance
- Has a page builder integration
- Has a white label
- Highlights typographical errors
- Has custom layouts
- Has page headers
- Has transparent header
- Has scroll to top
- Is developer-friendly
Or has a combination of the above.
Trying to do it all alone
Many blogs die off because their writers were trying to do everything by themselves.
Ask questions, reach out to other bloggers, make direct contact with companies, do a question and answer session with an author or a specialist in the field, build on previous comments and look at other blogs and websites for research purposes. Your blog should not be all alone in the vast ocean of blogs.
Join a community of bloggers who can help you make a difference and take time to connect with them. Find writers who are authorities in your niche, host them on your blog and promote their content. This will also help you promote your content for free, accelerate your blog’s growth and help you gain recognition.
Not having an email list
Some bloggers are ignorant of the importance of newsletter subscriptions for their business. It is one blogging mistake that puts a ceiling on their effort to reach their target audience.
Email newsletters are one of the ways through which you can convert your readers to subscribers. One of the benefits of newsletters is that they improve communication between you and your steady readers. When you put up new content, your audience read them and comment. You need to take the time to reply to these comments, consider their feedback, and improve your interaction with them. Do not neglect your readers. If you do disregard them, they will take their readership, trust, and loyalty somewhere else.
Not writing persuasively
If you are not enthusiastic about the post you are writing, it will reflect in your post. When you are passionate about the topic you are writing on, it will shine through the post. While a boring post kills off the reading appetite of your audience, a passionate post invigorates them and keeps them waiting for more.
Your blog content has to be a perfect balance of information and persuasion to make a conversion. Care must be taken to ensure that the content of the blog post is enjoyable as well as factual so as to appeal to your audience.
You should ensure that your blog posts first get the attention of your audience, then their interest, their desire, and finally their actions. You should get their attention through an attractive headline. After securing their interest, convince them to read further. The body of the blog should create in them a desire and zeal for your product, and you must ensure that your blog post ends with a call to action.
You can not offer what you do not have. If you are not passionate about the topic you are writing on, you will not succeed in persuading your audience of your opinion.
This is something most bloggers are guilty of. The disregard for search engine optimization (SEO) maybe because the writer is not aware of the importance of SEO or the writer finds it difficult to understand and use.
It is important to use suitable combinations of keywords to be able to utilize SEO properly. Using long-tail keywords and phrases that prospective readers search for to increase your SEO ranking. Bloggers should make sure their posts have:
- A descriptive, keyword-rich title
- A “permalink” natural-language keyword-rich URL
- Section headers that are descriptive and utilize keywords specific to each section
- “Anchor” text (hyperlinked text) that contains keywords relevant to what it is being linked to
It is also important that your blog have an SEO plugin, for example – Headspace for WordPress – or in some way be set up so that you can craft your title and meta description tags for each post. All these elements should convey the subject matter of the post in a manner that is keyword-rich from top to bottom.
If you want to make your blog successful, you must ensure that these blogging mistakes are avoided, as any of these mistakes can affect your blog’s conversion rate and blog engagement. This will help you focus on what matters.
Which of these 12 mistakes have you made? Are there other blogging mistakes you know that were not mentioned above? Please drop them in the comment section below. We will love to hear from you.