49 Blogging Terms You Need To Know

In this post, we’ve compiled the most commonly used blogging terms that every blogger should know. Read on for our list of 49 blogging terms you need to know whether you are an experienced blogger or a newbie.

Alt text

Alt text (or alternative text) is the word or phrase used to tell readers of a blog, and search engine users, the nature of an image on the page, which is useful to both readers and search engines, should the image not fully render.

Above the fold

Above the fold is the content of a blog or a webpage that appears at the top of the page before you scroll down.

Anchor text

Anchor text is the text that is used within a clickable hyperlink.

A backlink is a link from another website that leads to a post or page on your website. A backlink is a link that takes you from one website to another website with information related to the topic you were reading about on the first website.


A category is a label tag that bloggers use to post based on a specific topic or niche on their blog.

Content syndication

Content syndication is having your website content posted on another site after it has been published on your website first. Content syndication can be done by simply posting a link, a thumbnail, or a snippet. Can also be in form of running the entire blog post with a link to lead back to the original article on your blog.


A Content Management System is a software program that allows you to add content to a website more easily.

Domain authority

Domain authority, also known as domain rating, is a metric used by SEO tools to measure the authoritativeness of your site on a scale of 0 to 100 to determine how well your content is supposed to rank in the search engine results.

Direct traffic

Direct traffic refers to the people who directly type in your blog’s URL address into their search bar, to find their way straight to your blog.


Dofollow links are an HTML attribute used to permit search bots to follow HTML links, which is part of the default state of the links.

Event blogging

Event blogging is blogging on upcoming events for which bloggers and marketers often purchase Exact Match Domains for those upcoming events.


Favicon is the image, typically your logo, that is displayed for your website within a browser’s address bar, favorites, or bookmark lists.

Guest post

A guest post is a blog post or article written for another person’s blog to attract some of their readers to your blog and to increase the authority of your website in the eyes of search engines.


This is the process by which search engines find your content, then make it available to users by storing it and then displaying it in search results.


A keyword is a word that best describes the contents of a blog post or website, which gives search engines clear information about the nature of your post and showcases your knowledge in a given field.

Keyword research

Keyword research refers to the act of finding high-volume keywords that search engine users and your readers usually search for, to target them in your blog posts.

Long-form content

Long-form content refers to any blog post that has a word count of more than 1,000 words.

Long-tail keywords

Long-tail keywords are keyword phrases that are usually comprised of 3, 4, or more words and are very specific to a narrow topic. Such keywords are usually less competitive to rank for and will drive highly targeted readers to your blog.

Meta description

A meta description is the HTML tag that is used as a short description of the content of a blog post or page to search engines.

Meta keywords

These are keywords placed in meta descriptions, which are now being found to be mostly inaccurate or misleading and no longer followed by search engines.

Meta tags

This is a comprehensive term that refers to meta descriptions, meta titles, and meta keywords, which are altogether inserted into the HTML and provide information about a given webpage, most times to help search engines categorize the page correctly.

Meta title

The meta title, also page title, is the bold text that shows up on the search engine result page for a website that ranks in a search engine and the name that is shown in the blue bar at the top of the web browser when the page loads.


A niche is the specific category of topic, within a particular industry, covered on your blog.


This is a link attribute that prevents links from being crawled by search engines, disallowing SEO credit from getting passed from one webpage to another.

Off-page SEO

This is Search Engine Optimization that is done to generate more awareness for your blog which focuses on promoting your content through sharing on other platforms like social media.

On-page SEO

On-page SEO is the act of optimizing your blog posts and web pages to make your blog attractive to the search engines

Pillar content

This refers to content that is created to be very informative, usually long-form content and has long-term appeal to readers.


This refers to the process of directing users or search engines to a different location, most times when the URL of a page is changed, to ensure that people who only have links to the old page can still get to the updated page. A redirect may also be from one website to an entirely different one.

Referral traffic

Referral traffic refers to the readers who visit your blog after being led by a link to your content from another blog or website.


This provides information about given web pages, to help search engines correctly categorize them.


A sitemap is a list of all the pages on your blog, which can help users easily access pages of your website, but most times specifically used by Googlebot to crawl your webpages, to determine which they should include in their search results, making your content easier to find by users and search engines.

A sponsored post is a blog post that has been paid for, to promote products or services, by advertisers or brands.


Tags are words that help define what your blog post is about, used to categorize and classify the blog post based on the overarching themes it covers, behind the scenes in your content management system.

.XML sitemap

Extensible Markup Language sitemap is a file used in describing, sharing, and transmitting technical data about your blog across the Internet, as a way to get search engines to learn about your entire site.

Permalink is the unique URL of the post published within a blog, which is rarely ever changed.

Affiliate marketing 

Affiliate marketing is the popular practice of earning commissions online, where an individual promotes a product or service in exchange for a fixed commission. 

Affiliate program 

An affiliate program is a partnership-based program that allows individuals with websites to earn money by promoting a company’s products and getting a commission each time a purchase is made.

Google Sandbox 

Google Sandbox is a type of test period or probation period where a new website is placed till it gains some authority. The website becomes eligible to feature on Google SERPs once it is out of the Sandbox. 

Title tag 

A title tag is the title of a page as it appears in the search results. Title tags are important because they let visitors know about the information on a page before they click on it. 

Link juice refers to the equity or credibility passed from one page or website to another through a hyperlink. E.g.: If you write a guest post on a website with high domain authority, the guest post will pass on the link juice or credibility of that website to your website through a hyperlink. 


LSI stands for Latent Semantic Indexing and is used to describe keywords are terms that are related conceptually. E.g., With an article about how to paint a car, LSI keywords might be glossy paint, polishing, waxing, etc. 


SERP or Search Engine Results Pages are what search engines display in response to a user query. When you Google a query, the search results are displayed on SERP.


Slug is the part of the URL that comes after “.com.” E.g.: With the URL “bloggingauthority.com/what-is-wordpress-a-beginners-guide/”, the slug is “what-is-wordpress-a-beginners-guide”

Transactional intent 

Transactional intent is the intent to buy or take imminent action. Transactional keywords are keywords with the strongest intent to buy. E.g., Thai restaurants near me or flower shops near me. 

Navigational intent is the intent to navigate to a particular website or webpage. When you type in a company or brand name into a search engine, you perform a navigational search. E.g., Yahoo, Youtube, etc.

Commercial intent 

Commercial intent is the intent to find information around a particular product or service. Commercial keywords are keywords that reveal a searcher’s interest in specific products or services.

Informational intent 

Informational intent is the intent to simply gain information. Informational keywords are keywords where the user is trying to get information about a particular topic or subject. E.g., Coffee recipes, best travel destinations, etc. 

Conversion rate 

The percentage of visitors who perform the desired action on a website is referred to as the conversion rate. An example of a conversion rate could be the percentage of readers who sign up for a newsletter and subscribe to your email list. 

Direct traffic 

Direct traffic refers to the number of people who type in your blog’s URL directly into the search bar and navigate straight to your blog.


Blogging is a vast topic with a huge vocabulary. It can take years to gain mastery over all the blogging terminologies but this list can give you a formidable competitive edge. With time, you will learn and be well on your way to becoming a successful pro blogger whatever your niche may be.

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