Guest blogging is the practice of writing a blog for a website as a guest author. Guest blogging is usually done by a less popular brand or a less popular blog owner for a larger, much renowned brand or blog. The objective of guest blogging is to drive traffic from the large website to the smaller website.
What is Guest Blogging?
Guest blogging is a blog promotion technique where a blog author contributes an article or blog post to another website as a guest author.
Benefits of Guest Blogging
Apart from the obvious benefit of boosting site traffic, there are many other advantages of writing guest posts. Here are some of them:
Improved Brand Authority & Awareness
Also, being trusted by a blog with high relevance in your field will help your brand seem more credible.
Quality Traffic and Conversion
Your guest post will be targeted to audiences within your niche, which means you will get quality traffic to your website.
This form of traffic is more likely to convert and will eventually result in a higher conversion rate.
5 Steps to Get Started With Guest Blogging
It’s probably not realistic to expect that a guest post can turn around the fortunes of your website. However, it can yield significant results if you follow the steps below.
Have a Goal For Your Guest Post
You should have a goal in mind for your guest post. Ask yourself why you are setting out to write a guest post and what you want to achieve through it.
Some goals you might have can be to drive traffic to your website, publicize your products or services, build authority for your blog, grow your email list, or establish your visibility within your niche.
It’s however important to note that your guest post should not appear promotional. You’re okay with a simple mention of your product or service.
Decide Your Target Blog
Decide the blog you want to have your post published in. You can start by creating a list of potential target blogs which you will eventually narrow down.
Make sure you shortlist high-quality blogs. After making your target list, you should make your research and begin narrowing it down to blogs that accept guest posts.
Many blogs that accept guest posts put it out there on their ‘About’ page or ‘Contact’ page, while some have a ‘write for us’ page. You can also check through their previous posts to see if they have had many different authors.
Create a Proposal
Build a solid case for your guest post. Tell the publisher about the topic you want to write about and how it aligns with the blog niche.
Be clear in telling the publisher what you want to write about. It is important to first get familiar with the blog’s guest posting requirements.
When writing your proposal email, make sure it is brief, and you clarify any requests you may have upfront. You can include links to your quality write-ups so they know that you have something meaningful to offer.
Focus on Providing Value
Your goal should be to provide valuable content, not to promote your blog. Make sure you provide information that’s useful rather than being promotional.
Your content should be new and unique. You should also only write about what you know so that you can provide value to the readers. Then optimize your post for a keyword for search engine ranking.
When you’re satisfied with the content you have written, submit your article to the target blog and wait for it to be reviewed and posted.
Promote Your Post
Publishing a guest post is just the first step. You need to promote the piece you have written to ensure many people get to read it.
You can write a short post on your blog leading people to that post, share it on social media, or announce it through your email list if you have one.
It is also a good idea to engage with the comments on the post after it has been published. This can help you extend the life of your guest post.
To grow your audience and your reputation, you need to do more than just publish quality content on your blog. And creating guest posts is one way to do this. There is no limit to how many times you can guest post. You just have to decide how often you and how much time you’re willing to spend on it. When you begin to see the success of your guest blogging efforts, you can also open up your blog to guest posts from other bloggers.