Aspiring content creators often find it difficult to choose between blogging and Youtube (vlogging). If you are wondering which is the better option for you, this article will help you make a decision and kickstart your journey as a content creator.
Blogging Vs. Vlogging – A Brief History
Blogging came into relevance around 2004 after WordPress was introduced in 2003. A blog is a website or webpage that produces text-based content. As a blogger, you will be publishing articles and blog posts. WordPress continues to be one of the best free platforms that make blogging an option for any aspiring digital marketer.
Vlogging has been around just as long as blogging but video content has been soaring in popularity due to mobile internet becoming accessible to a wider audience. With so many social media and video platforms becoming accessible for the masses, vlogging has become the go-to option for many digital marketers. YouTube is one of the biggest vlogging platforms but people are also focusing on short videos on social media platforms as bite-sized content is more accessible and requires less time commitment.
What is blogging?
A blog can serve as a marketing platform for your products or services, an online community for like minded people to share ideas through their content or even as a personal blog. Blogs can feature, text, images and other forms of content and even embed videos.
Monetization methods between blogging and vlogging are similar with advertising and affiliate marketing being two common sources of revenue. Despite the rise in popularity of vlogs, blogging continues to be a dominant force in the digital marketing industry and both forms of content marketing can co-exist.
What is Vlogging?
‘Vlogging’ is the short form for video blogging and it only features video content. Vlogs can be established for both commercial and non-commercial purposes just like blogging. There are many similarities between the two and a lot of digital marketers choose to adopt both options for content creation. The content is usually the same but the presentation and form of content is what varies between the two.
During the early days of blogging, video blogs were clubbed under podcasts. However, the term was separated and it developed its own meaning over the years. Currently, vlogging refers to informal content that is used by digital marketers to promote a brand or even for personal reasons. There are also different genres under vlogging which include moto vlogging, daily vlogging, live vlogging and more.
5 Differences Between Blogging and Vlogging
Here are the top five differences between blogging and vlogging to help you understand which option might is better suited for you.
Effort: Both blogging and vlogging require expertise on the topics you want to cover and the ability to create engaging content. While both forms of content require extensive research, vlogging also requires you to have presentation and camera skills if you are on camera. For animated videos, you will also need to have video editing and designing skills which makes vlogging require more effort.
Initial Investment: For vlogging, you may need to invest in video editing software, camera equipment, third-party animators and graphic designers. However, YouTube as a platform is free and so are social media platforms. For creating blogs, you ideally want to register a domain name or choose a hosting service provider for your content. Blogging is generally cheaper than vlogging as it does not require expensive equipment and you can also host your content on a free website.
Monetization Options: Both blogs and vlogs can benefit from affiliate marketing, advertising and paid promotions. Google AdSense is available on both YouTube and for blogs. In terms of monetization, there are no differences between the two as any monetization option available on one platform is also available on the other.
Success Rate: Both blogging and vlogging are driven by SEO and quality content. You need to find a niche that works for you and keep working towards building an audience. However, video content is currently more appealing due to the rise of social media platform and if you have the personality and skills to market your content, you will be able to succeed in vlogging more effectively.
Audience: With most social media platforms leaning towards video content creation including TikTok and YouTube, the audience for vlogging is much higher. The content is easily accessible on mobile devices and with internet access becoming widespread.
|Effort||SEO skills, research and content marketing.||Video editing skills, presentation skills, SEO skills, research, and content marketing.|
|Initial Investment||Low Can be done for free.||Camera equipment, editing software needed.|
|Monetization||Affiliate Marketing, Paid promotions and advertising.||Affiliate Marketing, Paid promotions and advertising.|
Which One is Best For You?
Blogging is one of the best ways to get information across to a large audience. Blogs are ideal if you want to share a lot of technical data which can be difficult to represent via video content. Infographics, bullet lists and charts can make blogs a lot more appealing instead of detailing everything verbally in a video. However for tutorials and personal content, vlogging can be a lot more effective. If you want to convey a message to your audience, vlogs feel a lot more personal and it builds a connection between you and your audience.
Vlogs also work great if you want to take advantage of social media posts. If you already have great presence in social media, you will be able to embed your videos in posts and share them on platforms like Facebook, Twitter and Instagram. YouTube continues to be the best option for vlogs with billions of views being generated each year. While each platform has its limitations and advantages you should not limit yourself to either option. it is recommended to try out both and create engaging content.
Vlogs are generally more engaging for the wider audience and easily shareable. Videos are embedded easily on most social media platforms and chat apps, which makes the content very easy to access. Vlogs are also usually more mobile-friendly as not all blogs are well optimized for mobile devices. However, blogs are still very important if you want to succeed as a digital marketer.
If you are starting off as a digital marketer, it is important to adopt both options if possible as you will be able to reach out to a wider audience. You will also be able to backlink your blogs and vlogs with each other and grow your audience. By adopting both options, you will be able to collect more feedback and have a better understanding of your audience and improve your content perpetually.