The romance of in-store shopping is a thing of the past. The definition of shopping has changed, and ecommerce has transformed how businesses and customers…
Web hosting can get quite confusing if you’re a beginner. If you are new to web hosting and shopping around for a web host, you…
Clickthrough rate or CTR is one of the simplest metrics to measure in digital marketing. It is defined by the number of clickthroughs that advertisers…
Content marketing is the use of content to promote your brand or service to a specific audience segment. To a newcomer, content marketing can seem…
At some point, everyone has thought of a brilliant website idea. In order to bring your idea to life, you need to learn the basics…
Search engines hate duplicate content. That’s because multiple copies of the same content make it difficult for search engines to choose which version of the…
If you’re looking to improve your website performance, a site audit is where it all starts. An extensive audit can help you identify the issues…
Search engines index and show your pages to the right audience. Schema markup allows them to set up the search result in a nice and…
SERP stands for Search Engine Results Page. SERPs are the search result pages that you get in response to your Google search. Why are SERPs…
Keywords are words or phrases used to perform a search in search engines. Learning the effective use of keywords is highly important to running a…