More than 3.5 billion people across the world use social media. This comprises nearly 50% of the global population. What makes social media so popular,…
To be successful in pay-per-click (PPC) advertising, your ads must get a high number of clicks. This where clickthrough rate or CTR comes in. Clickthrough…
As an online marketer, how do you know whether the online advertising campaign you are running is getting success or not? Well, Cost Per Acquisition is the answer. Read…
Content marketing is the use of content to promote your brand or service to a specific audience segment. Sounds familiar, right? But how does it…
At some point, everyone has thought of a brilliant web site idea. In order to bring your idea to life, you need to learn the…
Traditional advertising is dead. The Man Men era is history, and there’s little room for Don Drapers in the age of digital advertising. Ad buying…
Every time you type a search query, you focus on what you are searching for. But have you ever wondered why you are searching for it? The why behind your search…
Search engines hate duplicate content. That’s because multiple copies of the same content make it difficult for search engines to choose which version of the…
Page speed is one of the key parameters used by Google to judge website performance. How fast does your website, or a specific webpage on…
If you’re looking to improve your website performance, a site audit is where it all starts. An extensive audit can help you identify the issues…