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A laptop screen with icons depicting social media marketing
Digital marketingPosted onJanuary 8, 2021February 1, 2021

What Is Social Media Marketing? Keys to Social Media Strategy

More than 3.5 billion people across the world use social media. This comprises nearly 50% of the global population. What makes social media so popular,…

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An illustration saying CTR
Digital marketingPosted onNovember 11, 2020February 9, 2021

What Is Clickthrough Rate? CTR Meaning and Importance

To be successful in pay-per-click (PPC) advertising, your ads must get a high number of clicks. This where clickthrough rate or CTR comes in. Clickthrough…

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An illustration depicting cost per acquisition
Digital marketingPosted onNovember 11, 2020February 9, 2021

What Is Cost per Acquisition? The Marketer’s Guide to CPA

As an online marketer, how do you know whether the online advertising campaign you are running is getting success or not? Well, Cost Per Acquisition is the answer. Read…

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An illustration of content marketing
Digital marketingPosted onNovember 7, 2020February 9, 2021

What Is Content Marketing? Meaning, Definition, and Examples

Content marketing is the use of content to promote your brand or service to a specific audience segment. Sounds familiar, right? But how does it…

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An illustration of web hosting
Blogging toolsPosted onNovember 2, 2020February 9, 2021

What Is Web Hosting? The Best Web Hosting Providers

At some point, everyone has thought of a brilliant web site idea. In order to bring your idea to life, you need to learn the…

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An advertiser buying ads via programmatic advertising
Digital marketingPosted onNovember 2, 2020February 9, 2021

What Is Programmatic Advertising? Definition and Examples

Traditional advertising is dead. The Man Men era is history, and there’s little room for Don Drapers in the age of digital advertising. Ad buying…

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An image depicting search intent
SEOPosted onNovember 2, 2020February 9, 2021

What Is Search Intent? A Complete Beginner’s Guide

Every time you type a search query, you focus on what you are searching for. But have you ever wondered why you are searching for it? The why behind your search…

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An illustration depicting the need for canonical tags
SEOPosted onNovember 2, 2020February 3, 2021

What Are Canonical Tags and Why Are They Used?

Search engines hate duplicate content. That’s because multiple copies of the same content make it difficult for search engines to choose which version of the…

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A screen displaying a page speed test
SEOPosted onNovember 2, 2020February 3, 2021

What Is Page Speed? Page Speed Definition and Why It Is Important

Page speed is one of the key parameters used by Google to judge website performance. How fast does your website, or a specific webpage on…

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An illustration depicting a site audit
SEOPosted onNovember 2, 2020February 8, 2021

What Is a Site Audit and Why Do You Need It? Site Audit Meaning

If you’re looking to improve your website performance, a site audit is where it all starts. An extensive audit can help you identify the issues…

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