Top 10 Bottled Water Brands In The World

The bottled water market is estimated at $7.3 billion each year. It is predicted to increase at a 7.6 percent annual rate over the next five years, outpacing other popular beverages like beer and wine.

Companies in the space continually introduce new products and enhance their marketing strategies to get a comparative benefit. The following are the top 10 bottled water brands in the world.

Aquafina

Aquafina is the world’s leading bottled water company produced by PepsiCo, started in 1999 in Kansas. With its Gross annual sales of $872 million, it is now sold worldwide, including Asia, Canada, Europe, and the Middle East. Aquafina obtains its water from municipal taps and then refines it using reverse osmosis and UV Sterilization, resulting in a particular taste that millions of consumers have grown accustomed to.

Due to its exceptional distribution and visibility and environment-friendly plastic bottle packaging, it is considered the top bottled water company globally.

Dasani

Dasani, another well-known bottled water brand owned by the Coca-Cola company, was launched in 1999. As the label on the water bottle indicates, “Enriched with minerals for a pure, fresh taste,” Dasani bottled water comes from tap water that is purified to remove impurities. This purified water is then improved with traces of minerals in order to create a distinct flavour.

The little-known truth is that Dasani’s water contains trace levels of natural fruit taste, making it stand out from other bottled water brands.

Nestle

Nestle Waters originated in 1992 in Paris, France is positioned on top of bottled water brands.

Nestlé Waters is the fastest-growing corporation of the food and beverage company Nestlé Group, offering a diverse variety of bottled water brands and other drinks such as flavored water, sparkling products, spring water, purified water, and sparkling juices.

With $3.4 billion in gross annual sales, much of Nestle’s marketing strategy is committed to researching the healthy advantages of drinking water and staying hydrated.

The company runs 94 manufacturing facilities in 34 countries and is constantly innovating and marketing itself to stay relevant and popular.

Danone

Danone is a France-based multinational food company with a large bottled water business worldwide. Its total bottled water revenue is over $4.6 billion. Like Nestle, Danone bottled water heavily promotes its product by emphasizing hydration and wellness.

Another factor contributing to their success is the use of their bottled waters. Almost every design element of Danone Bottled products aim to make them more practical, transportable, and easy to use for consumers. This makes them incredibly popular for workplaces and families who want to bulk-pack bottled water for travel or special events.

Glaceau Smartwater

Glaceau Smartwater distinguishes itself from other bottled water companies by emphasizing its purification method, or rather the absence thereof. Glaceau Smartwater, one of the leading bottled water companies, offers tasty, pure water.

Glaceau Smartwater advertisements claim that their water is as clean as the first drop of rain, focusing on how they don’t tamper or add any minerals or flavoring to the water. Their purification process includes vapor distilling water. The process is then continued by adding electrolytes for a crisp and clear water flavor.

This unique purification process and marketing approach has found success with consumers, launching the company into the fourth-best bottled water brand in the world.

Poland Spring

 Poland spring, founded and headquartered in Poland, Maine, offers a wide range of beverage goods such as sparkling, distilled, and spring water. It was named after the original natural spring in Poland, Maine. The majority of Poland Spring’s water is sourced from natural springs in Maine and then transported to New England for purification and bottling.

The company is particularly well-known in Maine, not just for their primary activities but also for the different water donation initiatives they organize to supply bottled water to underprivileged communities. Poland Spring’s marketing strategy is focused on the spring water aspect of their product.

Fiji Water

Although Fiji is not the largest bottled water brand, it is the largest exporter of the products in the US, and they sell its water to over 60 nations worldwide.

Fiji was launched in 1996. However, most of their exponential surge in popularity occurred after 2010. Much of this is due to their bottles’ sleek, stylish appearance, which has made them immensely popular among younger consumers. This has resulted in a trend of leading bottled water companies redesigning their packaging to be more visually appealing.

Ozarka

Ozarka sells a variety of beverages, including spring, distilled, and sparkling water. The majority of their water comes from three springs located 150 miles apart in eastern Texas.

Texas contributes to the majority of Ozarka’s bottled water sales. This is mainly due to the public attention that the company received due to its conservation initiatives and environmentally sustainable business processes.

Perrier

Perrier is a French bottled water brand. It is known for its carbonation and its unique green bottle.

Perrier water is sourced from a naturally carbonated spring, but the water and natural carbon dioxide gas are captured separately. The water is then cleaned, and the carbon dioxide gas is re-added during bottling so that the carbonation level in bottled Perrier matches that of the Vergèze spring.

Evian

Evian is a French company that manufactures mineral water from several sources near Évian-Les-Bains on Lake Geneva’s south side. Today, Evian is owned by Danone, a French multinational corporation.

Evian announced in 2018 that it will create all of its plastic bottles from 100 percent recycled plastic by 2025, an approach that will see the natural spring water brand adopt a ‘circular approach’ to its plastic consumption, in which plastic is kept within the economy and out of nature. In April 2020, Evian became the first Danone brand to reach carbon neutrality.

Conclusion

Looking past 2020, the worldwide bottled water industry is expected to reach USD 307.6 billion by 2025. As consumer demand rises, the industry is projected to expand significantly. Expect the top water bottle firms to continue paving the way for the global bottled water industry’s yearly growth.

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