Beer is drunk in cans, bottles, and mugs all over the world. Beer companies make a lot of money. We see them everywhere; in sports commercials, dads drinking them at a barbeque, or on roadside billboards. Beers are convenient, you can open them anywhere, no need to pour, just start sipping. No wonder why people love them, and no wonder these 12 companies are cashing in.
Corona is produced by Mexican brewery Cervecería Modelo and owned by Belgian company AB InBev. It is the highest-selling foreign beer brand in the United States. It is a go-to brand for the large Hispanic community in the USA but is also gaining ground among the rest of the population.
World-famous Heineken is a lager beer produced by the Dutch brewing company Heineken N.V. Every bottle of Heineken is known for a rich, excellent flavor with delicate fruity overtones. The relatively simple beer has a high quality due to its exceptional ingredients and painstakingly polished brewing process. It is served in an iconic green bottle with a red star. Today Heineken sponsors the UEFA champions league, the most-watched sports league in the world.
The self-titled “King of Beers’ ‘ has been in production since 1876. Budweiser can be found in more than 70 countries and is one of the world’s best-selling beers. Budweiser is a medium-bodied, flavorful, crisp American-style lager. It is brewed using only the finest barley malt and a blend of premium hop varieties. The iconic red branding is bold and stands out, ensuring Budweiser frequently flies off the shelf.
Victoria Mexican Lager Beer is Mexico’s oldest beer brand. The Vienna style (copper to reddish-brown in color) lager is extremely popular and commands a loyal following. A mixture of barley malt, non-malted cereals, and hops gives this beer aromas of orange blossom, topped with a smooth, frothy, light-to-medium body. The Victoria beer company was founded in 1928 by Luis Franquelo Carrasco and had its first brewery in El Perchel, a neighborhood in Malaga.
A light beer is a beer that has a reduced alcohol and carbohydrate content when compared to regular beers) Budweiser’s flagship light beer was introduced in 1982 as Budweiser Light and has since been referred to exclusively as Bud Light since 1984. Bud Light stands out for its longer brewing process, which uses a blend of malted barley and rice, to give it a clean aroma and crisp, smooth finish. Only the finest ingredients are used: water, barley malt, rice, hops, and yeast.
The Chinese beer Snow Beer originally comes from Shenyang, in the province of Liaoning, China. It was first founded in 1993, making it a relatively new entrant in the Chinese beer world. The popular Chinese brewer ships over $100 million worth of beer each year, and is the highest-selling beer in the world since 2008. Its sheer popularity in numbers is a testament to the scale of the Chinese market.
Modelo is a Mexican beer that shared a brewing history with Corona at the Mexico City brewery Cervecería Modelo in the mid-1920s. For decades, these two beers dominated Mexican beer culture before being introduced to the world market. Modelo Especial is known for its light and crisp texture. The newer iteration, Negra Modelo, is more akin to the Munich Dunkel style, made with roasted caramel malts and brewed longer for a slightly richer, dark-brass-colored beer.
Kirin Brewery Company is the largest brewery on the Japanese Isles and a member of the Mitsubishi group of companies (keiretsu). The beginnings of this beer go back to 1870 when Norwegian Johan Thoresen found a spring in Yokohama that inspired him to open his own brewery. The current name was adopted in 1888 after a series of ups and downs. The name is derived from Japanese mythology and represents a dragon/horse-like creature.
Miller Lite was launched in 1975 by Molson Coors and hence refers to itself as “the original light beer”. The American pilsner brewer ships about 13 million barrels of its light beer every year. Miller Lite is a golden light beer with deep flavor, yet is delicately balanced to be light on calories. It is served in a white can with navy-blue markings.
The Osaka Beer Company was founded in 1889 with a mandate to produce a world-class beer for Japan. It soon opened up the Suitamura Brewery, Japan’s first modern brewery, in 1891. Asahi Beer launched there the following year. Asahi Super Dry Beer is a Japanese rice lager. These beers are often manufactured using rice and malted barley. The result is a light-colored beer with a light flavor profile. The higher carbonation results in a drier, crisper finish.
Danish company Carlsberg Group owns this popular South American beer, licensed to be produced in Brazil by AmBev. Skål is a Swedish word that roughly translates to “to your health”, and is commonly used when toasting. Skol is the fourth most valuable brand in Brazil, being worth slightly over 400 million dollars. It has a slightly salty taste at first which later evolves and becomes bitter due to the hops.
Harbin beer was founded in 1900 when Pole Jan Wróblewski started a brewery in Northeast China (then Manchuria), which he named after himself. Harbin was brewed to capitalize on the scores of Russian workers who were constructing the Trans-Siberian Railway. Its Chinese name is 哈尔滨啤酒 (Hā’ěrbīn Píjiǔ), and the brew is made from European and Chinese “Qindao Dahua” hops, two-row malt, and German yeast.
During the course of the 2010s, China surpassed the United States to become the single largest beer market. Likewise, Russia overtook Germany, and Brazil surpassed the UK. This overshadowing of traditional markets by emerging ones presents an opportunity for the brands above to break ground in new markets. We will be keeping an eye on them as the decade progresses.