Top 12 Toy Brands In The World

With the advancement of technology and the implementation of the recent technological developments in toys, modern toys have piqued the interest of many people. Toys are popular not only because of their attractive appearance; modern toys have more features and offer a lot of fun.

 Kids learn a lot when they play with toys that develop their power of imagination and creativity. Some toy companies worldwide have many successful toy products and are constantly investing in the research and development of new products.

Below is a list of the famous 12 toy brands in the world.


Lego is a toy manufacturing company established in Billund, Denmark. It is primarily known for making toy sets that include plastic blocks. The company has been able to sell at least 480 billion interlocking toys since its operation.

These colorful plastic blocks are used to create different things, including buildings, robots, cars, weapons, and other things.

One of the best things about Lego toys is assembling and disassembling your final structure and using the blocks to create a new item.


Hasbro is an American toy brand. The company got its name from its founders, Hassenfeld Brothers. Hasbro is recognized as one of the best toy and board game companies not just in the United States but across the world.

This brand is also the world’s third-largest toy producer, with revenues exceeding 4.5 billion dollars. In order to exhibit and promote its toys and board games, the prominent Hasbro company, like a few other toy companies, has created TV series such as Family Game Night, which airs on the Discovery Family network.

Bandai Namco

This company began as Bandai Namco Games, a game company, but changed its name to Bandai Namco Entertainment in 2015 as it expanded into other aspects of entertainment. Their headquarters is in France, but their video games and other entertainment products are distributed throughout the Middle East, Africa, Asia Pacific, and Europe.

Bandai Namco Entertainment is known for popular games such as Dark Pictures, Little Nightmares, Pac-man, Tekken, Twin Mirror, and Soulcalibur.

They adopted the slogan “More fun for everyone” as their tagline because they want to make people happy by introducing fun into their daily lives.


Mattel is a well-known toy manufacturer in the United States. Mattel is one of the top toy brands with a long history that began in 1945. It was named after the company’s founders, Harold Matt Matson and Elliot Handler. Mattel products are officially sold in over 150.

It’s worth noting that they are the world’s largest toy manufacturer in terms of revenue.

It is known that the Mattel company familiarised the Barbie doll in 1959, which became a massive hit in the toy industry.


Fisher-Price is a famous toy manufacturer well recognized for producing educational toys. It is a New York-based American company that was created in 1930. They make toys that appeal to children’s imaginations and foster their unique personalities.

The company manufactures toys for different age categories, which enable children to learn faster according to their age and understanding.

They put in a lot of effort to research and determine which toys are appropriate for children. They use their onsite play lab, where thousands of children play to test hundreds of toy ideas each year. In this way, the designers can learn from how they learn.


Nerf is a toy company founded by the Parker brothers, and currently, Hasbro is the owner of this brand. The company has adopted the slogan “It’s Nerf or Nothin” since 1990 and has maintained it to date.

The company is recognized for manufacturing foam-type weapon toys and other kinds of toys like baseball, basketball, football, etc. Nerf has an early income of around $400 million, which is higher than other toy companies. In 2013, Nerf brand produced a series of products just for girl kids.

Mobile Suit Gundam

The Mobile Suit Gundam brand started manufacturing the Gundan models in Japan in the 1980s. They soon became famous in Japan and some other Asian countries. The popularity of the toy model spread to Europe and North America in the 1990s.

The Gundam toys depict the characters of Gundam 0079, a televised anime series that features vehicles and robots. The Gundam plastic models have become a preferred choice among anime lovers. As of 2002, over 200 million units of the toy had been sold. The total sales increased to over 450 million units in 2015.

My Little Pony

My Little Pony toys were produced in 1981. To meet market demands, the company designed its toys. The toys were first targeted at little kids, but they have already begun to pique the interest of older girls.

In 1999, the toy series was discontinued. After a few years, it was revived and relaunched. This time, the company saw a surge in sales, with over 100 million devices sold internationally. This toy also piqued the interest of adult collectors, prompting the company to commit to manufacturing collectors’ editions.

Funko Pop

Funko Pop is a popular toy company that designs and sells collectibles, accessories, and toys. They are Pop Vinyl toys introduced in 2011 by Funko Inc., a 20-year-old company based in Washington state. Fans refer to the toys as “Funko Pops,” and each toy is modeled on a pop culture character. According to the official Funko App, there are now 8,366 different figures available.

They are proud of the fact that they Popify anything.

Hot Wheels

Hot Wheels is a toy company that specializes in toy cars. They are engaged in manufacturing die-cast models and have licenses from various automobile companies to create scale models of their vehicles. The firm created toys for children, but adults have now adopted the toys. Knowing this, the company decided to design a limited edition targeted towards adult collectors.

Their cars are designed for several age groups, including 3-5 years, 6-7 years, and eight years and older.

Power Rangers

Power Rangers toys are themed on the superhero tv series Power Rangers. The movie is based on a popular comic series among children worldwide. Since its inception, the toy line has grown dramatically, with sales ranging from millions to billions of dollars.

Power Rangers products are made for several age groups, including preschoolers aged 3 to 5, kids aged 6 to 9, tweens aged 8 to 12, and children aged 8 and older. Power Rangers lightning collection, Power Rangers beast morphers, and Power Rangers micro morphers are among the toys produced.


Spin Master’s Hatchimal is a brand of robotic toys. The flagship toys feature a robotic creature that “hatches” from an egg, representing several species.

Following their launch in October 2016, the toys received unusually high demand. Media outlets expected that they would be the top seller of the Christmas season, prompting raffles and waiting lists for the limited stock, as well as comparisons to another large toy phenomenon such as Cabbage Patch Kids and Tickle Me, Elmo.


Toys are an incredible part of a child’s life. Toys brought a new perspective to children’s lives. It lifts their spirits by amusing them and contributes to the growth of their imagination and creativity. Toy companies are well-known for producing long-lasting, entertaining, and various toys for children of all ages.

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