A backlink is a hyperlink from one website to another website. Getting backlinks from authoritative websites is one of the most effective SEO strategies. Let’s find out how backlinks work and how you can use them to improve your SEO.
What Are Backlinks?
A backlink is a hyperlink from a webpage to a different website. Backlinks directly affect the ranking of websites in search engines. High-quality backlinks help improve a website’s ranking on the SERPs (search engine results pages).
Why are Backlinks Important?
Backlinks are important because they play a key role in impacting a website’s search engine ranking. Below are three ways backlinks impact website SEO.
A backlink from an authoritative website acts as a validation. If your website gets a backlink from a higher ranking website, it has a better chance of finding a higher position in search engine results.
This is because Google views a high-quality backlink as a recommendation for your website. Therefore, when looking for backlinks, you should go for the quality and trustworthy ones.
Better discoverability/faster indexing
Backlinks help search engines track and find your website easily. Search engines find new websites by crawling hyperlinks and having a backlink can help search engines find and index your website faster.
Not having backlinks can make your website harder to discover. Therefore, having backlinks can help index your site faster and make it easier to find.
More referral traffic
Referral traffic refers to the traffic that your website receives from sources other than the SERPs. If a user visits your webpage by clicking on a backlink, Google Analytics considers this visit as referral traffic for your website.
This kind of traffic is more significant and focused. It also results in a lower bounce rate compared to other forms of traffic.
What is a Good Backlink?
Not all backlinks are the same. Here are some factors that make a good backlink.
Backlinks from reputed websites have more authority than weaker backlinks. If you get a backlink from websites with a 30 or higher domain authority such as news portals (The New York Times, The Guardian), your website will be given more priority in the SERP of Google.
An anchor text is the clickable hyperlinked text that connects one website to the other. Having your target keyword as your hyperlink text is a good practice for SEO. This does not mean that you can go over the top with keyword use.
Google Penguin acts as Google’s filter in its algorithm. It sifts through websites that utilize the creation of black hat links. Moreover, it concentrates particularly on sites that create backlinks that are equal to the anchor text.
“No follow” links
If links have a “no follow” tag connected to them, search engines do not pay attention to these. Therefore, links that have this tag attached to them are not considered by search algorithms for search engine ranking. That also means that these links do not hold much value.
Comments on blogs paid advertisements, and press releases are some examples of links that have a “no follow” tag. Since these examples do not contribute a lot to SEO, they can be “no follow.”
Some web page links are more authoritative compared to others because of their placement. As a result, people are more likely to click on them. A link that can get a good PageRank may be found on the main content part of a site, has a font or color that stands out, or has a text that makes it enticing to click. There are also instances wherein these links are not likely to be clicked.
Some examples are when they’re placed at the end of a page, have the same color as the other words in the content, or the anchor text is not properly utilized. These can contribute to a lower PageRank. Therefore, it is important to learn how to strategically place your links since these can affect your website’s ranking.
A backlink has more value if it is from a relevant source. Put simply, if you have a website about home design, getting a backlink from home design contractor services will be more helpful than a backlink from a food website.
There are many other considerations to identify how relevant the link is. However, how relevant the link source is, is an important factor to know the quality of the link.
How to Get Backlinks
For people to link back to your website, you have to provide a good reason for them to do so. That’s why following a strategic approach can help you earn backlinks from high domain authority websites.
1. Create great content and linkable assets
If your content is interesting and useful, many will be more than willing to link back to it. The question now is how to create good content. Here are some ways to do that:
- Make sure to provide a solution: When people visit a site, they are likely looking for a way to solve their problem. You have to make sure that your content discusses the problem and clearly explains how your readers can deal with it.
- Make sure your content is reader-friendly: You can write in simple and short sentences. You can also use a conversational tone. Also, avoid writing long paragraphs. Instead, divide your content into headings for easier readability. Adding images and other forms of multimedia can make it more fun to read too.
- Think of how your content will stand out: There is a lot of different content on the web, so you have to strategize how to make it unique.
- Create an authoritative article: Many people want to gain knowledge from authoritative sources, so it is recommended to do interviews or insert quotes from topic experts.
2. Guest blogging
Guest blogging is a technique wherein you write content for other people rather than your own website. When you create free content, the owner of the blog could allow you to have 1 to 2 backlinks within that content. What you may find difficult is looking for a guest blog to write for. To make it easier for you to find one, you can Google’s advanced search for sites that are seeking guest bloggers. You will often see a “Write for Us” or “Contribute” tab on their page.
3. Replicate your competitors’ backlinks
Although your website is new, your competitions’ websites are likely not. Therefore, they probably have a lot of backlinks, or they could have built their links alone for the purpose of getting a better rank. You can use this to benefit your website. Just try to analyze how they get their links and replicate them.
4. Submit to web directories
Another easy method to acquire backlinks is to submit your website or blog to web directories. However, this method is not commonly done because it is difficult to find a legitimate web directory these days. You need to avoid web directories that ask you to create a backlink for their website so that your website can be included in their directory.
5. Broken link building
With this method, you need to look for informative websites that are linked to broken or dead pages. This is easy if you know how to search for dead links that have 404 pages and create content that is better than the content found on those broken links. As a result, you can create great backlinks. What you need to remember is to create the same content that was in the dead link. This is effective because websites do not want to link pages that have a 404 error. When you reach out to blog owners, you can help them by suggesting ways to lessen dead links on their websites.
Frequently Asked Questions (FAQs)
If you’re new to SEO, you have to keep in mind that creating backlinks requires you to put effort into it. Most people are still unsure of what backlinks are. Here are some of their most common questions:
A backlink is reference data that connects a page from one website to another. If someone links to your content on their website, you receive a backlink. If you link to content from a different website, it receives a backlink from you.
2. How does a backlink work?
A backlink works when a website mentions another website by linking back. Backlinks are also known as inbound or incoming links. Therefore, these links provide a connection to other websites in the same industry.
The links from the pages on different websites connect to the pages on your website. If there are quality and notable backlinks, these are likely to get a good rank as a web page. The higher the number of votes a site has, the more authority it has. As a result, it gives better visibility on search engine results as well as overall ranking.
3. What are good backlinks?
Good backlinks are defined as links that come from high-domain authority websites. These websites are trustworthy. This means that not only do search engine robots find these websites reliable but also people who regularly visit them.
Due to their high trust and authority, you can expect these links to be quality. In general, a ranking score of 60 to 100 is excellent while 40 to 50 is just right and below 40 is bad. To get started in building quality backlinks, you can begin by visiting high-domain authority pages that are connected to your niche. People can build their trust with you if you link trustworthy sites.
4. How do you get backlinks?
There are a couple of ways to create good backlinks. First, you can create content in a relevant industry or niche. You can also utilize infographics to make links. Another way is to look for a broken link, create the content from that link, and inform people that the previous link is broken, and link back the content you created.
You can also comment on blogs and forums relevant to your niche. You can also search for the best topic content and make a better one for your website. Finally, you can reach out to influencers by sending an email.
5. What is an example of a backlink?
As defined, backlinks allow your page to connect to other websites. Therefore, if someone links to your content, you receive a backlink. When you link to another content, that website gets a backlink from you. For instance, if you hyperlink a video clip from YouTube, YouTube gets a backlink from you.
Backlinks are vital to SEO. The quality and quantity of your backlinks can play a crucial role in boosting your website’s domain authority and your SERP rankings. You just need to keep a close eye on your competition and be open to ranking opportunities.