What are Backlinks? Backlinking Definition and Examples

Getting backlinks from web directories or authoritative websites is one of the most vital SEO strategies. As far as SEO is concerned, backlinks are crucial for a website to perform well. But, what are backlinks and how do they work? In this blog, you will find backlink meaning explained with examples.

What Are Backlinks?

Backlinks serve as a link from a website to another website. High-quality backlinks help improve a website’s ranking on the SERPs (search engine results pages).

Why are Backlinks Important?

Since backlinks help create the domain authority of websites, these are vital in SEO. Backlinks directly affect the ranking of websites in search engines. Nevertheless, how crucial backlinks are often go beyond this. Some of them are as follows:

Higher ranking

Your website will get a better ranking in the SERPs if search engines detect it as an authority website. Search engines such as Googlegive more importance to websites that are often visited for certain topics on a regular basis.

You have to keep in mind that not all backlinks are the same. If you get a backlink from websites with a 30 or higher domain authority such as news portals (The New York Times, The Guardian), your website will be given more priority in the SERP of Google.

Therefore, when you try to look for backlinks, you should go for the quality and trustworthy ones because your website will largely benefit from it.

Better discoverability/faster indexing

Tracking backlinks from existing websites is what search engine bots do to find new websites. When these bots discover your website, they can effectively browse your website.

Nevertheless, if you do not have backlinks, these bots will find it hard to discover your website. This is more difficult if you have a new website. Therefore, having backlinks can help index your site and make it easier to find.

More referral traffic

Referral traffic refers to the traffic that your website receives from other sources other than the SERPs. If a user visits your webpage by clicking on a backlink, Google Analytics considers this visit as referral traffic for your website. This kind of traffic is more significant and focused. It also results in a lower bounce rate compared to other forms of traffic. The reason for this is that the user was the one who opted to click the backlink.

What is a Good Backlink?

There are good links and bad backlinks. Here are some of the factors that make a backlink functional and quality.


Generally, backlinks from notable websites have more authority than the weaker backlinks. Page-level authority is clearly connected with organic traffic. According to Google, authority websites have an equal division among the outbound links on their webpages. Therefore, if you got backlinks from 2 websites, one has more outbound linkswhile the rest is the same, the link with more outbound links transfers less power.

You have to keep in mind that it is not as simple as it looks because Google has several algorithms to determine the value of backlinks by applying different methods. Moreover, a page can have more authority if there are internal backlinks.

Anchor text

An anchor text refers to the text representations of a link. In your content, you want the links to have this text which is your target keyword for SEO. According to recent industry research, there is a connection between anchor texts that have many keywords and better rankings for those keywords.

Nevertheless, this does not mean that you can go over the top with keyword use. Google Penguin acts as Google’s filter in its algorithm. It sifts through websites that utilize the creation of black hat links. Moreover, it concentrates particularly on sites that create backlinks that are equal to the anchor text.

“No follow” links

If links have a “no follow” tag connected to them, search engines do not pay attention to these. Therefore, links that have this tag attached to them are not considered by the algorithms of search engine ranking. That also means that these links do not hold much value.

Comments on blogs paid advertisements, and press releases are some examples of links that have a “no follow” tag. Since these examples do not contribute a lot to SEO, they can be “no follow.”


Some web page links are more authoritative compared to others because of their placement. As a result, people are most likely to click on them. A link that can get a good PageRank may be found on the main content part of a site, has a font or color that stands out or has a text that makes it enticing to click.

There are also instances wherein these links will unlikely to be clicked. Some examples are when they’re placed at the end of a page, have the same color as the other words in the content, or the anchor text is not properly utilized. These can contribute to a lower PageRank.

Therefore, it is important to learn how to strategically place your links since these can affect your website’s ranking.

The linking domain is related to your topic

One of the main goals of search engines such as Google is to give people pertinent results when they search. This is important because if people cannot find the result they are looking for, the number of people who use these search engines will go down as well. Therefore, how relevant the link is is an important factor to know the quality of the link.

A backlink has more value if it is from a relevant source. Put simply, if you have a website about home design, getting a backlink from contractor services will be more helpful than a backlink from a food website. Although this is an oversimplified example, there are many considerations to identify how relevant the link is.

When determining a relevant link, it is important to think about what people are likely to search for other than the information from your content. In the example given, when someone reads your content about home design, that person is likely thinking of hiring a contractor. Moreover, the anchor text helps search engine bots to determine if the link is indeed useful or just spam.

How to Get Backlinks

You may have realized it now, but getting quality backlinks can be challenging. However, this is not always the case. There are smart methods that make it easy to create or earn good backlinks and to have high domain authority websites to link back your content. Here are some ways that can help you get them:

1. Create great content and linkable assets

For people to link back to your website, you have to provide a good reason for them to do so. The best reason for this is amazing content. If your content is interesting and useful, many will be more than willing to link you back. The question now is how to create good content.

Here are some ways to do that:

  • Make sure to provide a solution. When people visit a site, they are likely looking for a way to solve their problem. You have to make sure that your content discusses the problem and clearly explains how your readers can deal with it.
  • You have to make sure that it is reader-friendly. You can write in simple and short sentences. You can also use a conversational tone. Also, avoid writing long paragraphs. Instead, divide your content into headings for easier readability. Adding images and other forms of multimedia can make it more fun to read too.
  • Think of how your content will stand out. There is a lot of different content on the web, so you have to strategize how to make it unique.
  • Create an authoritative article. Many people want to gain knowledge from authoritative sources, so it is recommended to do interviews or insert quotes from topic experts.

2. Guest blogging

Guest blogging is a technique wherein you write content for other people rather than your own website. It may confuse you, but this works in backlinking. When you create free content, the owner of the blog could allow you to have 1 to 2 backlinks within that content.

What you may find difficult is looking for a guest blog to write for. To make it easier for you to find one, you can search for sites that are seeking guest bloggers. You will often see a “Write for Us” or “Contribute” tab on their page. You can utilize Google’s advanced search for this.

3. Replicate your competitors’ backlinks

Although your website is new, your competitions’ websites are likely not. Therefore, they probably have a lot of backlinks, or they could have built their links alone for the purpose of getting a better rank. You can use this to benefit your website. Just try to analyze how they get their links and replicate them.

4. Submit to web directories

Another easy method to acquire backlinks is to submit your website or blog to web directories. However, this method is not commonly done because it is difficult to find a legitimate web directory these days.

You need to avoid web directories that ask you to create a backlink for their website so that your website can be included in their directory.

5. Broken link building

With this method, you need to look for informative websites that are linked to broken or dead pages. This is easy if you know how to search for dead links that have 404 pages and create content that is better than the content found on those broken links. As a result, you can create great backlinks.

What you need to remember is to create the same content that was in the dead link. This is effective because websites do not want to link pages that have a 404 error. When you reach out to blog owners, you can help them by suggesting ways to lessen dead links on their websites.

Frequently Asked Questions (FAQs)

If you’re new to SEO, you have to keep in mind that creating backlinks requires you to put effort into it. Most people are still unsure of what backlinks are. Here are some of theirmost common questions:

1. What is a backlink on a website? 

A backlink is a reference data that connects a page from one website to another. If someone links to your content on their website, you receive a backlink. If you link to content from a different website, it receives a backlink from you.

2. How can I make backlinks?

Here are some backlink making techniques that are likely to work:

One is stealing the backlinks of your competitors. Your competition’s backlinks are the ideal place to start researching for backlinks. What makes it effective is that there are tools that make this task easier. You can also try to guest blog which involves creating content for a different website that is in the same niche.

Doing this creates great opportunities to grab links from suitable sites. Aside from creating backlinks, you can increase your online presence and acquire more referral traffic at the same time.

Another way is by reclaiming links that you would probably already have. You can try contacting websites that utilize your brand logo, pictures, or any content without linking back.

Then there’s what we call link baits. This is a marketing strategy by making content that other websites would probably link back. Some of these include free and paid tools and content that are rich in data.

3. How does a backlink work?

A backlink works when a website mentions another website by linking back. Backlinks are also known as inbound or incoming links. Therefore, these links provide a connection to other websites in the same industry.

The links from the pages on different websites connect to the pages on your website. If there are quality and notable backlinks, these are likely to get a good rank as a web page. The higher the number of votes a site has, the more authority it has. As a result, it gives better visibility on search engine results as well as overall ranking.

4. What are good backlinks?

Good backlinks are defined as links that come from high domain authority websites. These websites are trustworthy. This means that not only do search engine robots find these websites reliable but also people who regularly visit them.

Due to their high trust and authority, you can expect these links to be quality. In general, a ranking score of 60 to 100 is excellent while 40 to 50 is just right and below 40 is bad. To get started in building quality backlinks, you can begin by visiting high domain authority pages that are connected to your niche. People can build their trust with you if you link trustworthy sites.

5. How do you get backlinks?

There are a couple of ways to create good backlinks. First, you can create content in a relevant industry or niche. You can also utilize infographics to make links. Another way is to look for a broken link, create the content from that link, and inform people that the previous link is broken, and link back the content you created.

You can also comment on blogs and forums relevant to your niche. You can also search for the best topic contents and make a better one for your website. Finally, you can reach out to influencers by sending an email.

6. What is an example of a backlink?

As defined, backlinks allow your page to connect to other websites. Therefore, if someone links to your content, you receive a backlink. When you link to another content, that website gets a backlink from you. For instance, if you hyperlink a video clip from YouTube, YouTube gets a backlink from you.


Backlinks are vital to SEO. The quality and quantity of your backlinks can play a crucial role in boosting your website’s domain authority and your SERP rankings. You just need to keep a close eye on your competition and be open to ranking opportunities.

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