What Are Keywords? Keywords Explained with Examples

Keywords are words or phrases used to perform a search in search engines. Learning the effective use of keywords is highly important to running a successful blog or online business. In this blog, you will learn why keywords are important and how you can use them effectively.

Keyword Definition

A keyword is a word or a phrase that a user types in a search engine to find what they are looking for. Keywords can also be defined as search terms or phrases used to find specific information on a search engine.

Why Are Keywords Important?

Keywords are important because they reflect both the core of your content and the needs of the search engine users, linking your content and search engine users together.

When you have your website listed at the top of the search engine result page for a particular search related to the keywords you have used, that keyword has served to get traffic driven to your website. You can also place ads on particular keywords on Google.

You make use of keywords to rank on search engines and thereby having traffic driven from the search engine result pages to your site. With this in mind, the keywords you choose to make use of are important as they will determine the kind of traffic your site gets.

In using keywords, you need to understand that as much as they are about your content, they are also about what your (potential) audience needs. To successfully gain traffic through your keywords, you must understand the actual needs of your visitors and the language they would use in their searches.

What Are the Types of Keywords?

The best way to categorize keywords is by their length. There are three types of keywords as categorized by length. They are the short tail, mid-tail, and long-tail keywords.

Short-tail keywords

Short-tail keywords are also known as head, broad, or generic keywords. They are popular and broad search terms. They usually have a high volume of search traffic. They are of short length, having just one or two words. They are usually very competitive to rank for. An example is “designer dresses”.

Mid-tail keywords

Mid-tail keywords have a length that is between short tail keywords and long-tail keywords. They usually contain about three or four words. They are also more descriptive in comparison with short-tail keywords. An example is “new designer dresses”.

Long-tail keywords

Long-tail keywords usually center on a very specific topic and are targeted at a specific audience. They usually have a low volume of search traffic. They are also low-competition search terms. Despite the low traffic, they have a much higher conversion rate than other types of keywords because of their specific nature. An example is “new designer dresses from winter collections”.

How to Select a Keyword

Your online strategy and reputation will be defined by the keywords you choose. To select the best keywords for SEO, you can check your site’s current search referrals through Google Search Console. Then you can build off of the referrals. You can also study your content based on how well it would satisfy your visitors’ needs and decipher the words that would be used in searching for such content. If you run an online business you can also consider words that can simply describe your products. When selecting keywords, you should consider the following factors:

1. Search volume           

It’s the number of times a keyword is queried on Google or other search engines. High volume keywords are attractive. Search volume tells you how frequently a keyword is searched on Google. This helps you measure how popular a particular search query is, and consequently, how much traffic you can drive to your website if it has a high rank for that query. Making use of a keyword with a high search volume can help you get more visitors to your site.

2. Competition

It is important to note that the higher the search volume of a keyword, the more competition you are going to face trying to rank high enough on the search engine result page. There will be many other websites looking to rank at the top. You can make use of keyword tools to measure the competition around a keyword.

3. Price (cost per click)

If you are looking to use a cost-per-click keyword-based ad, the keyword will have a price that you will pay every time a search engine user clicks on your ad after searching for the keyword. Evaluating the price for your keyword ad is important. You will need to decide whether it is worth it or not.

4. Word count

Even if you can rank for a single competitive keyword, that’s not your main goal. Use long keywords because it offers The word count is the number of words in the phrase that is your keyword. Longer keywords are usually more descriptive than shorter ones. And the more context, the more targeted audience you will get. Targeted audiences have a better conversation rate.  

5. Intent

The intent of a keyword reflects the searcher’s intent. The intent behind a search query can be to make a purchase, make evaluations or get a definition. There are three main categories intent may fall into and they are

-Transactional intent: which represents an intention to make a purchase online

-Navigational intent: which represents an interest to navigate to a specific website, and

-Informational intent: which represents an intent to find facts and gain knowledge.

How to Use Keywords on Your Page

Select keywords that accurately represent your content. Similarly, write your content according to chosen keywords. Talking about “coconut vodka” as an introductory phrase for “Mango Wine Making” article is misleading in readers’ eyes, and search engines will mark it as ambiguous.

Use your main keyword within the first paragraph. Then vary it throughout the content.  Use the latent semantic indexing (LSI) keywords for consecutive usages. Find LSI by entering the main keyword in a search box, then you’ll see at the bottom of the search results, “Searches related to the main keyword.”

Add the keywords in a couple of subheadings and meta descriptions. Use it in the title tag in such a way that motivates searchers to click.  For example, “Best Gaming Laptops of the Year” will entice searchers. The title makes them curious which is the next best laptop to get.

Use keywords carefully. Target 2-3 per page. More than four is too much. Likewise, Yoast recommends 1-2% keyword density, which you can implement easily using their plugin on WordPress sites. Too much use is keywords stuffing that annoys readers, which Google algorithm will record as a bad reputation.

Frequently Asked Questions (FAQs)

High-quality and relevant keywords get the right customers at the right place and at the right time.

1. How does a keyword work?

When a user enters words in a search box, the search engine matches it against the massive collection of contents. Your website having a quality article with matching keywords will go up to the top.

2. How do I find the best keywords?

In your website, the best keywords that give traffic are in Google Webmaster and Analytics. In addition, ask customers directly with a survey and sniff competitor’s websites.  Then analyze results and rephrase as needed.

3. What is an example of a keyword?

A keyword is anything that a user types in a search box or a phrase that you optimize your page for.  If you’re selling inverter refrigerators, then your keywords could be “the best energy-saving inverter refrigerator.”   

4. What are SEO keywords?

SEO keywords are optimized so search engines prioritize your site. I recommend 5 words long-tail keywords. Then work your way to quality content with a low bounce rate and supported by backlinks.

5. How are keywords used?

Balance the keywords throughout the article with a density of 1-2%. Use it in page title, first paragraph, a couple of subheadings, and meta descriptions. In addition, make your content easy to read.


We hope you have been able to learn the basics of keywords, their importance, and use and that you always have your questions on keywords answered. What you have read here should be enough to help you make a content plan. Now, go ahead and research keywords and generate your content around them. You can also insert relevant keywords into already created content. Remember that what you need is to make each page of your website target a unique keyword.

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