What Is Digital Marketing? Definition and Meaning Explained

You like to call yourself a digital marketer. But have you ever wondered what digital marketing really means? In this blog, you will learn the digital marketing definition, meaning, and more.

Digital Marketing Definition

An illustration depicting digital marketing

Digital marketing is the use of digital technologies to promote products and services. It includes any form of marketing that uses digital channels. Search engines, social media, emails, and websites are the most popular digital marketing channels.

Types of Digital Marketing

Below are the ten broad types of digital marketing used by businesses.

Search Engine Optimization

Is your website the most relevant in your niche? Have you wondered what makes you appear on Google’s first page? It’s two things: keywords and relevance. SEO increases traffic by making your website rank higher. A considerable proportion of web traffic stems from search results, so more visibility equates to more traffic.

Content marketing

Sticking products and services on the face of your prospects will frustrate them. Content marketing improves the consumer’s experience by providing them with valuable content via engaging blogs or media that give real value to the user. By getting the customer engaged with your content, it is easier to get a sale out of them.

Social media marketing

Social media platforms have immense marketing potential. Twitter, Facebook, and Instagram can be used to gain a following of people who enjoy your content. You can keep in touch with them via different social media accounts. They will be informed of new products and information swiftly and easily be redirected to your webpage for conversion.

Pay per click

Pay-per-Click is an advertising type popular on search engines. You can have your webpage moved to the top of search results with this type of advertising. Note that it will charge you whenever a potential customer follows through that link. In PPC, advertisers bid on keywords based on the long-term value of a customer.

Affiliate marketing

Affiliate marketing means offering a commission to a third-party for making sales of your products. The affiliate marketers create content to advertise products with an affiliate-specific link. They make money when they earn you a deal, and so do you. Success in affiliate marketing depends on the affiliate marketer’s influence and selling skills.

Native advertising

These are static ads placed between text or content on a webpage. They are easier to tolerate than large video ads or pop-up ads that appear on the sidebars. Native ads are less obtrusive and less likely to scare the user away. That’s because these ads match the look and feel of the media format. You will find these ads mostly on social media feeds. Moreover, you can also catch them as recommended content on web pages.

Email marketing

Email marketing involves bringing product information and offers directly to the customer through their email. You can make email marketing more effective by timing the email appropriately. Besides, make sure you can write appealing and engaging content for emails.

Online PR

By working with a PR agency, your business can be promoted by journalists, bloggers, and social media influencers, who use their reach to acquire useful backlinks and mentions on social media platforms. As a result, it improves SEO, and in turn, traffic. PR converts way better than ad campaigns because of relationships. People who trust you are more likely to follow your future projects, even if they are slightly off the routine.

Inbound marketing

Inbound marketing uses content marketing, webinars, SEO, and social media to attract potential customers towards your brand. Unlike outbound, inbound marketing is all about attracting, not chasing. It is all about creating content to make new connections, answer questions, and provide solutions to problems. Inbound is content-driven and customer-centered. You give control and let others reach out to you.

What Does a Digital Marketer Do?

How does marketing look like in action? Is it something you create once, then it’s passive?

You should update your digital marketing strategy as new trends come up, or it would stop working. Although you can automate most of it, you will grow faster if you do more marketing. There’s no point where you get “just enough” traffic or conversions.

SEO manager

Your site may be relevant today, but is it in the future? Rules change, and so do market trends. The SEO manager would adapt your strategy to those scenarios.

  • Check for new keywords periodically
  • Suggest “evergreen” content to increase traffic
  • Adapt to the latest algorithm changes
  • Compare with competitor sites

Content marketing manager

Everybody can create legendary content. But you have to do it consistently, which is the hard part. Plus, it must be informative, preferably new. You can do all the research yourself, or you can hire a manager who understands your brand message. The content expert should:

  • Produce quality content often
  • Shift to sales content using a call-to-action
  • Uplevel your email sequence

Social media manager

Content and social media go hand in hand in the form of “curated content”. The social manager asks questions and reads the comments to find interests. It’s about:

  • Creating on-demand content tailored to your audience
  • Adapting content the different media platforms
  • Engaging followers to share their thoughts

Email marketing manager

It’s not your blog visitors, not your media followers. Those who are closer to buying are your subscribers. Precisely, we need to follow-up on them to see if you’re a good fit.

Email managers:

  • Customize sequences to make them feel more human
  • Rescue cold leads and turns them into potential buyers
  • Write the email copy that helps the reader and makes you look good

Project manager

A project manager controls the project as a whole. The person also ensures that the budget and schedule of the project are on the right track. It is also within their responsibilities to ensure that the project aligns with the objectives of the company.


Making a successful strategy for any brand involves planning, developing, and executing a marketing plan. It is a strategist’s job. Besides, the person also needs to tackle additional responsibilities like training and managing marketers within the team.

Graphic designer

Content needs to look or be laid out in a modern, eye-catching manner. Poorly designed banners are enough to make a prospect run away, even if the actual content is good. Graphic designers must use their skills to ensure that prospects stick around. They are responsible for creating eye-catching logos, banners, infographics, and many other designs.

Pay-Per-Click (PPC) manager

PPC ad campaigns are handled by PPC managers, who determine the design and implementation of ads and analyze them afterward for appropriate modifications. The person must have technical analysis skills to run a successful PPC campaign. Thus, this role is quite challenging as compared to others.

Front-end developer

A front-end developer takes care of the visual elements of a webpage and their proper interaction with users. In short, the person needs to convert data into a graphical interface. The front-end developer works with a back-end developer to ensure that the website is functioning as intended.

How to Build Your Digital Marketing Strategy

Digital marketing will not show returns overnight. You must spend time doing research on your audience and market, analyzing metrics, and carving out an effective strategy. Make sure you consider the following elements for building an effective digital marketing strategy.

1. Competitor analysis

By observing and analyzing the performance of your competitor’s content strategy, you can assess what works and what doesn’t. It can also highlight potential blind spots that they missed out that you can capitalize upon. In short, evaluating your competitors gives you a chance to validate your strategy beforehand.

2. Defining customer profiles

It is all about forming a buyer persona. For this, you will have to conduct different surveys and thorough research to find out the need. It will help you analyze what your target audience wants and what their preferences are. So, you can modify your sales strategy based on this information.

3. Defining marketing objectives

Setting goals for your strategy is imperative. Is it about brand awareness, sales, subscribers, or generating leads? Knowing your objective allows you to streamline your approach towards that. Thus, make sure you recognize your top priorities and set them with your digital marketing aims.

4. Identifying target markets

Your product or service is most likely aimed towards a specific demographic. In this case, knowing the details of this target market is essential. You can learn more about the audience by knowing who they are and what they want. After that, your marketing strategy can be tailored to suit them.

5. Managing and allocating resources

You will notice the expenditure of money and time once a digital marketing strategy gets into action. You should train the marketing team to make use of available resources. Ensure that time and capital are minimally expended throughout the implementation of the strategy.

6. Reviewing and optimizing performance

It is essential to carry out a regular assessment and review of your strategy. You can keep track of your process via different tools, such as analytics. These tools provide you with the necessary info that you can leverage to enhance the performance and make the strategy more effective.

Top Digital Marketing Skills

Marketing is not something like sending a sales pitch to potential buyers, but it is an art of communication. In digital marketing, the most interaction happens online through content and text. So, you will have to grow skills that can help you succeed without even speaking a word. Let’s check out the five crucial digital marketing skills.

1. Copywriting

Any material written with the aim of a ‘call-to-action’ by the reader is referred to as copy. It is an essential skill for digital marketing these days. Landing pages, emails, product descriptions, social media posts, and more, need copywriting skills.

2. SEO

Search engines are the most popular organic port of entry to new domains. Ensuring that your content ranks on Google’s first page is essential. That’s because very few people go past the first page. It takes a while to master, but it is irreplaceable in what it offers.

3. PPC

Pay-per-click ads are a shortcut to get to the top of search results. It is nothing but buying visits to your website, with the hope of converting these visits into a potential sale. But, it too requires technical knowledge to manage a successful PPC campaign. So, knowing which keywords and format to use for them is integral.

4. Email

The email has always been a straightforward and versatile marketing tool. It can reactivate dormant customers, build loyalty, and make many more dramatic changes in any marketing strategy. With email marketing skills, you can keep your customers up-to-date and informed by spending less.

5. Conversion Rate Optimization

The whole point of traffic on your site is to have your prospects take action. For that, conversion rate optimization is essential. It involves skills like conversion funnels and A/B testing. Moreover, it also provides you with engagement metrics based on the number of likes, comments, clicks, shares, etc.

Frequently Asked Questions (FAQs)

Below are some of the most frequently asked questions about digital marketing.

1. What is digital marketing and how does it work?

Digital marketing is the use of digital technologies to market your products or services. It allows you to promote your products or services on various online channels such as websites, social media, mobile applications, search engines, email, etc.

2. What are the types of digital marketing?

There are broadly two types of digital marketing – offline and online. Online digital marketing includes SEO, SEM, email marketing, affiliate marketing, content marketing, social media marketing, etc. Offline digital marketing includes electronic devices, but they don’t need the internet, such as radio and TV.

3. How can I start digital marketing?

If you are new to digital marketing, you can start by learning the basics such as SEO, SEM, content writing, and web analytics.

4. What skills do you need to be a digital marketer?

To be a digital marketer, you need skills such as search engine optimization (SEO), social media marketing, content writing, researching, and web analytics.

5. What are some examples of digital marketing?

Some examples of digital marketing include using social media to gain publicity for brands, managing content marketing to increase web traffic, or performing SEO to increase visibility in search engines.

6. What makes digital marketing different from traditional marketing?

Digital marketing is a scientific and targeted way of promoting products and services. Unlike traditional marketing, digital marketing allows you to:

– Deliver relevant messages to the audience
– Target your campaigns and reach the RIGHT people
– Measure engagement and grow conversions
– Automate your business and keep it open 24/7.


Digital marketing takes time to learn, but the more work you put; the better you get at it. When done right, digital marketing can help you can reach millions of people worldwide. Improve your strategy, and your business will scale to the moon.

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