Event blogging is a type of niche blogging that focuses on a specific event. An event blog focuses on a specific cultural, religious, or national event and publishes content related to that event.
What Is Event Blogging?
Event blogging is the practice of blogging with the purpose of targeting a specific event such as Christmas, Diwali, Thanksgiving, etc. The idea is to capitalize on the vast traffic related to the event and monetize it to make money.
How Does Event Blogging Work?
The general thought behind event blogging is to receive a massive influx of traffic during a specific event.
Event blogging works by creating content around a specific event and such blogs are meant to create short-term revenue. Unlike general blogs that cater to an audience yearlong, event blogs focus on content ahead of specific events.
Event blogging is a niche form of blogging as it is very specific and is not meant for long-term revenue generation. However, such blogs can be highly profitable if you market your content correctly and form partnerships with event organizers or through affiliate marketing.
Most event blogs involve creating content for about a month or so and once the event is over, you can consider creating a separate blog for a different event. Event blogs are meant to generate bursts of revenue instead of offering long-term income to bloggers.
Pros and Cons of Event Blogging
The advantage of creating event blogs is that you cater to a very specific niche and generate revenue by publishing content for a very specific audience. The competition is low compared to generic blogs while also retaining the scope of generating solid revenue. There is also potential for brand partnerships and affiliate marketing to be successful in event blogs.
The number one disadvantage of event blogging is that it is not a stable source of revenue generation long-term. Event blogs are designed to cater to an audience for a limited amount of time and you will not be able to rely on a single event blog for long-term revenue gains.
How to Choose an Event?
Choosing an event involves finding the right SEO opportunities and you need to be thorough with your market research. Here is a quick overview of how to choose an event.
You can focus on specific holidays like Christmas, New Year, Thanksgiving, Diwali, etc. These are events that take place every year and you can repurpose your content yearly with such blogs. They also cater to a larger audience than most other event categories.
The Superbowl, Wimbledon, FIFA World Cups, and other major sporting events draw in millions of viewers and there are plenty of content creation opportunities available for event bloggers in this niche.
3. Special occasions
Special occasions like movie releases, small-scale events, concerts, or Black Friday are great if you want less competition in the page rankings. There are plenty of brand partnership opportunities and affiliate marketing opportunities when creating content for special occasions.
Steps to Start Event Blogging
Creating an event blog involves identifying the right event that you are willing to create content around and focusing on implementing the best SEO practices on your site. Choose an event that is likely to generate enough engagement and conduct proper keyword research to identify content opportunities. Here are the steps to succeeding as an event blogger.
1. Choose an upcoming event
Choose an upcoming event that is likely to generate enough attention. Popular events like Black Friday and New Year are more likely to succeed than a small event that is specific to a small location. You should also choose events based on how much competition there is in the event blogging space.
2. Identify a topic
Once you know what event you want to cover, focus on a specific topic. For example, you could focus on Black Friday sales and help your audience find the best offers or create an informative blog about a sports event like the FIFA World Cup.
3. Do your keyword research
Make use of keyword planning tools like Google Keyword Planner or SEMRush to identify keyword opportunities. The tools will allow you to see the potential reach that each of your chosen keywords can have and you can use them based on their revenue potential.
4. Purchase a domain name
You need to purchase a domain name that is related to the event you are covering. Always stick to a domain name that is easy to remember for your audience instead of something that is overly complicated. Short domain names are preferred as they also make your URLs look cleaner when posted on social media.
5. Choose a good hosting provider
A good web hosting platform is a significant boost when starting your event blog. Choosing a reliable hosting provider is important as you want maximum uptime for event blogs. Since event blogs are designed to take advantage of peak audience interest before an event, downtime on your website can lead to revenue loss.
6. Set up your website
After acquiring your domain, it’s time to set up the event blog itself. Blogger, WordPress, and Wix are some of the best platforms to start your blog. Then you’ll need an eye-catching theme to make visitors stay once they arrive. It’s not all about good looks for the theme; it should perform well too. You want to optimize your site for both desktop and mobile users. Ensure that your website’s performance is up to the mark as slow websites can dissuade users from visiting your event blog.
7. Create high-quality content
Content creation is the crux of the matter. Your keyword should be central to all the content you create. Start with long blog posts optimized for SEO, and include images because they attract readers. Get a good head start on the event, and begin posting a month before it comes around so you can start to rank well on Google.
The length of your posts will define how many posts you should strive for. Long-form posts of 1000 words or more will need low frequency, like 5 to 6 posts per month. Easier to digest pieces, like 500 words, should surpass ten posts per month.
8. Build high-value backlinks
Create high-value backlinks to your website through social media posts and guest blogging. You want to reach out to as many people as possible and by backlinking to your content, you will be able to draw in a bigger audience to your event blog. These can significantly improve your page’s ranking on Google, mainly when they come from related pages that rank high.
It can be tough to get backlinks from the right places. The best ways to do this are through commenting and guest posting on sites with good domain authority. Try to make sure the backlinks contain different keywords in the anchor text, as multiple backlinks with the same keyword don’t rank well.
9. Monetize your blog
There’s no essence to ranking high if you don’t capitalize on it. Monetizing can be done with contextual ads, or by affiliate marketing. Place your ads where new readers best see them. In affiliate marketing, you can promote a product that has some connection with the event.
10. Promote your blog
Your content needs to interact with your readers in a more in-depth manner. Once you have quality and engaging content, it’s time to promote your event blog. Social media is the real gold these days. It remains the best option for promotion, whether Twitter, Instagram, or Facebook. Share your blog link everywhere you can, or hire someone who specializes in digital marketing.
How to Make Money With Event Blogging?
We talked about different monetization options in the above sections. Here we’ll dive into them. What are the best methods of monetization for your event blog?
1. Affiliate marketing
Affiliate marketing is so far the top way to make money from your event blog. Your event-related content needs to have a strong correlation with the products of your affiliate partners. Amazon Associates, ShareASale, and Commission Junction (CJ) are some common platforms that will pay you for making sales through promotion.
2. Display ads
These are ads that use images, headlines, or text, to catch the visitor’s eye. There are so many options in display ads, from small ones that take an eighth of the page to full-page ones. You can get started with ad networks like Media.Net and Infolinks.
3. Direct ads
Instead of letting the ad networks decide which ads to run, direct ads give you all the control. Plugins like Advanced Ads allow you to manage your ads with full command, which can be very profitable if done right.
4. Sponsorship or paid posts
Being sponsored by a brand to promote their product is the top tier of monetization. However, it isn’t easy to attain this stage as you will need a large amount of traffic before brands reach out to you. Also, you have to be transparent here and indicate that a brand has sponsored the post.
Best Practices for Event Blogging
After writing a long post for your event blog, it can be disheartening when you realize Google isn’t ranking it. Perhaps you check the post in a tool like Ahrefs and find that it has few ranking keywords. What led to all of this? It might just be that you don’t know the essential things. As a new event blogger, it is necessary to learn some fundamentals.
1. Simple domain name
Simplicity is vital when it comes to domain names. The first few times, users may reach your event blog via Google. However, you need an address that’s easy to tell friends or remember. Take your time with this crucial step, and don’t rush. A domain name can be a keyword in itself, so choose carefully.
2. Reliable web hosting
Don’t look to grab a bargain when choosing a web host. Quality hosting providers can make the difference in handling immense traffic on event day and speeding up your website. Would you like to see your site crashing under the load right during the event day? Your host must have quality servers that can withstand the anticipated traffic.
3. Detailed keyword research
When it comes to the SEO of your event blog, keywords are the staple. In everything you do on your event blog, let keywords be central. If you select effective keywords and use them right, you get ranked better and pull in more traffic. These keywords make your site easier to find on Google, especially when you opt for long-tail keywords.
4. High-quality content
When it comes to your content, you need to treat it like a full-time job. Rushed and lazy content is easy to spot, so give your visitors informative and engaging content that gets them hooked. Post regularly to maintain their attention and ensure that your work is always relevant to your event. Don’t forget to add media, as this catches the eye the best.
5. Visitor analytics
Analytics services can give you insight into the performance of your blog and the demographic of your users. You can use this technical data to modify your content in a way that appeals more to them and keep them coming. Services like these can be used for cheap, and some are even free. It is one of the most underrated ways to improve your blog’s performance.
6. On-page & off-page SEO
You can control some SEO factors, like using keywords, because they are on your blog. These are on-page factors. Others, like backlinking, take place on other webpages and are referred to as off-page SEO factors. It can extend to how you market your blog, such as on social media.
For on-page SEO, make sure your content is well-written and formatted correctly, use keywords intelligently, and write meta descriptions. Likewise, your backlinking prowess is integral for off-page SEO.
7. Promote your blog everywhere
Social media can be an amazingly powerful medium for promoting and marketing your event blog. However, it is easy to get wrapped up in this and focus exclusively on social media. Other methods, such as mailing lists, can undoubtedly be precious for promotion.
Newsletters and periodic emails can inform your visitors of new posts on your blog and other information. Ensure that the email signature includes a link to your blog and the logo. Besides this, Quora is another platform that can be used for promotion, by either asking a question or responding to someone’s query.
Frequently Asked Questions (FAQs)
Below are the answers to some of the frequently asked questions about event blogging.
Event blogging is the practice of blogging with the aim to generate traffic from a specific event (E.g., Valentine’s Day, Black Friday, Cyber Monday, etc.). The goal of an event blog is to publish high-quality content around an event and make money out of it.
An event blog is a blog created to provide specific information about an event. E.g., an event blog on Black Friday will provide information such as the best shopping deals, top offers, and key dates.
The first step is to find an event that can yield significant profits. Once you do that, you need to purchase a domain name and find a hosting provider. You can then set up your blog/website using platforms like Wix or WordPress. Once that’s done, you can start publishing content.
Festivals like Diwali, Christmas, and Thanksgiving can bring in good money. Sports events like the Super Bowl, ICC World Cup, NBA, Olympics, and IPL are also lucrative. You can also choose shopping events such as Black Friday and Cyber Monday.
You can make money from your event blog by monetizing it in different ways. You can use contextual ads via Google AdSense or promote products with affiliate marketing. You can also make money by publishing sponsored posts on your platform.
If you follow the best SEO practices and focus on the right events, you will be able to generate anything between $1000 and $10,000 from a single event. Event blogging is about knowing how to identify the right keywords and targeting the right event. Partnering with event organizers and earning sponsorships from them can offer you a huge boost in revenue. Affiliate marketing is also strongly recommended for event bloggers as it will help you earn additional revenue on top of advertising income. Once you understand the fundamentals of event blogging, you will be able to create multiple event blogs and earn consistently from them.