Micro-niche blogs focus on very specific topics and while they cater to a small but targeted audience, they can be very successful if you can capitalize on the right opportunities. Micro-niche blogs are narrowed down versions of niche blogs. For example, street food is a niche under the food and dining category. However, Thai street food would be a micro-niche that narrows down the topic even further and caters to a very specific audience.
What Is Micro-Niche Blogging?
Niche blogging involves content creation for specific topics, be it sports, fitness, health, technology, and more. Micro niche blogging takes it one step further and instead of focusing a blog’s brand on broader topics, they specialize in specific micro niches. Micro niche blogs can focus on specific sports, regional content, specific categories within technology, food, and more.
What Is A Micro-Niche Site?
A micro-niche site generates its audience by focusing on very specific content. It tries to target a small but focused section of readers who are more likely to interact and become a part of the site’s community. Micro niche sites have low competition but still retains the potential of high profitability.
Benefits Of Micro Niche Blogs
One of the biggest fears new bloggers have when starting a micro niche blog is the low potential audience size. However, that is not true. Here are the top five benefits of micro niche blogs:
Low Competition: Since you focus on a very specific topic, there are will be few blogs that compete within the micro-niche. You will be able to reach out to your target demographic without competing for visibility in Google’s search engine page results (SERPs).
High Traction: Micro Niche blogs can get quick traction if you target the right audience. With low competition and the right targeting techniques at your disposal, you can get great traction when creating content for your micro-niche blog.
High Profitability: Due to the low competition within the micro-niches, you will get access to clients and affiliate marketing options that are in line with your audience’s interests and desires. You will be able to work in a specialized environment and experience higher profits.
Marketability: If you have expertise in the topic you cover within your micro-niche blog, you will be able to market your content extensively. You will be able to stand out compared to generic blogs and it can lead to increased exposure and revenue for your brand.
High Conversion Rate: If you are promoting your business’ own products or services through your micro-niche blog, you will experience higher conversion rates compared to generic blogs. Since you are directly targeting the right audience that is likely to want what your brand has to offer, you are more likely to generate sales through your website.
10 Micro Niche Blog Ideas
Here are ten micro niche blog ideas that you can consider when setting up your own blog.
1. Smartphone Photography
There are countless professional photography blogs out there but very few focus exclusively on smartphone photography. You can help your audience get the most out of their smartphone cameras through your content.
2. Local Street Food
You can create food guides for specific locations instead of creating content for a generic food blog. It will allow you to target the local audience and tourists that visit the location you are covering.
3. Coupon Codes
Coupon code websites can cover deals for specific websites. You can help your audience find the best deals on specific websites or retail stores through regular cotnent, updating them about the latest deals.
4. Mountain Climbing
Very few dare to take up adventure sports or mountain climbing, and you create content around the niche and cater to hardcore climbers. It will require a lot of expertise and understanding of the adventure activity if you want to create regular content around it.
5. Indie Music
Instead of focusing on popular bands or singers, you can cover Indie music and help your audience find hidden gems. You can also narrow down your content to artists from specific regions to offer localized content.
6. Celebrity Lifestyle
Celebrity news is always popular among fans of the entertainment industry but you can narrow down the content to focus on celebrity tattoos, or their favourite food and more. It narrows down the competition and allows you to take an innovative approach towards covering celebrity content.
7. DIY Interior Design
Most interior design and home décor DIY blogs focus on affiliate marketing or expensive setups. You can take a more niche approach and offer your audience affordable DIY solutions that only enthusiasts will be interested in, allowing you to garner a dedicated audience.
8. Kids’ Cooking
You could create recipes and share cooking ideas for kids. You can inspire young chefs to try their hands at cooking and learning something new every day.
9. Budget Tourism
Not everyone has extravagant budgets to travel the world and you could focus your micro-niche travel blog on covering affordable ways to manage trips and highlight cheap tourist destinations.
Parenting and babycare blogs are blogs are a sub-genre of health and lifestyle blogs and you can offer parents or expecting parents advice on how to take care of their children.
5 Tips On Using Micro Niche Sites Successfully
Here are some tips to create and manage a micro niche blog and monetize is successfully.
1. Find A Profitable Niche
You want to work on a niche that you will be comfortable working with but it also has to be profitable to warrant creating content. There are keyword planners and other SEO market research tools like Google Keyword planner, SEMRush and more that will help you identify which niches you can target.
2. Content Planning
All of your content needs to be from a specific area of expertise. You need to choose a small niche but it should also help you sustain content creation for a long time. If there is limited scope of creating content in the long-term, you may want to reconsider your choice. You can also use keyword planning tools to identify what type of content will work within your niche and generate views.
3. Partner With The Right Brands
If you want to succeed as a micro niche blogger and want to generate revenue through advertising or through affiliate marketing, you want to find the right brand partners. As a micro niche blogger, you know what your audience’s interests are and you should be promoting products and services that your audience is likely to invest in and it will help you generate more profits from your blog.
4. Backlinking and Site Promotion
You should go beyond your blog and backlink to your content on your social media platforms, YouTube channel or even your LinkedIn posts. You can consider partnering with other blogs and guest blog to promote your website as well. In addition to all of this, you should also backlink to your own content for organic growth.
5. Choose the Right Domain and Hosting Provider
You want to offer your audience the best experience possible and it involves buying the right domain name which should be easy to remember for your audience. You also need to invest in a great hosting provider that offers maximum uptime and solid security for your website. Since you are catering to a very dedicated audience when creating a niche website, you want your content to be available at all times.
Creating a micro-niche blog lets you create relatable and easy-to-follow content for your audience. You get to reach out to an audience that is looking for content that is very specific and create your own community. You will have readers who are genuinely interested in the content you create and get valuable feedback from them. Monetization opportunities are also more attractive as you know exactly what your audience is like and what products or services might benefit them. The focused niche allows you to attract an audience that is easy to convert and if you adopt the right blogging practices, you can be successful as a micro-niche blogger.