What Is On-Page SEO? Why Is It Important?

On-page SEO is the process of improving on-page factors (E.g., meta descriptions, title tags, etc.) on your website so it can start ranking higher in search engine results. In this blog, we’ll understand what is on-page SEO, and why it is important.

What Is On-Page SEO?

On-page SEO is the practice of optimizing webpages for search engine rankings by working on elements such as title tags, HTML, codes, alt tags, and keywords. The main goal of on-page SEO is to improve your content quality so it can be ranked higher in search engine results.

On-Page SEO vs. Off-Page SEO

On-page SEO and off-page SEO are both ways to improve your search engine rankings, but they are vastly different.

On-page SEO involves optimizing the elements you can control on your website. This includes title tags, HTML, codes, alt tags, and keywords in your content. It also focuses on the overall quality of the content, its structure, and the overall performance of the page.

Off-page SEO, on the other hand, is focused on the website ranking efforts you do outside your website. One good example is link building, but off-page SEO goes beyond that. It also includes social media marketing, guest posting, brand mentions, etc.

On-page SEOOff-page SEO
Focused on SEO factors on the websiteFocused on SEO factors beyond the website
More focused on content qualityMore focused on content promotion
Includes elements such as title tags, alt tags, keywords, etc.Includes elements such as social media marketing, guest posting, etc.

On-Page SEO Mistakes to Avoid

There are mistakes you need to avoid when creating optimized content for search engines. Below are the top 4 mistakes most people make when doing on-page SEO.

Thin content

Thin content is content that has any of 4 attributes ― It is copied and pasted from other websites; it is mass-produced and openly available to any website; it has typos and grammatical errors, or it attempts to trick Google’s algorithm with black hat SEO tactics.

In 2011, Google was able to address the problem of thin content through an update called Panda. Panda is an algorithm update that punished pages with low-quality content. As a result, quality content ranked on top of the SERPs

Google wants site owners to understand that comprehensive content about a topic should be published instead of thin content that uses the keyword over and over.

Duplicate content

You may think that duplicate content is only about copying content from one website and pasting it onto another, but that’s not completely true. Duplicate content can also be seen in several pages from one domain.

When content is taken from one website and published on a different website without permission, it is also known as scraped content.

To avoid content duplication, Google advises the use of canonical tags to link the source of the content on the web.

Keyword stuffing

Keyword stuffing is the practice of using too many keywords on a page without proper context.

Even though pertinent keywords are important, the content on the page should give value to the use of the keyword.

Incorporating and distributing primary keywords and phrases naturally will make your content more understandable to the users. You can learn more about keyword stuffing in this article.

Auto-generated content

Auto-generated content is one of the biggest on-page SEO mistakes.

You can identify auto-generated content when you do not comprehend what is written at all. These often include technical terms that are jumbled together by a program instead of a person.

As technology advances, machines are becoming a little better at generating sophisticated content. This is the reason why you will see auto-generated content specifically mentioned in Google’s quality policy.

How to Do On-Page SEO

Here are some of the key ways to do on-page SEO. You need to pay attention to the steps below to make on-page SEO easier and more beneficial for you.

Meta Description

A meta description gives your page a proper description. This is found as a text snippet under the headline when your page appears on search engine results. Some search engines also put text snippets on the main copy of the body page.

When you optimize the meta description properly, you can make the CTR or click-through rate better and improve the quality of the result. This way, your site is perceived as a helpful source of content. 

Title tag

The title tag of your page is an HTML component that indicates the title of a specific page. It is positioned within the heading tag of every page.

Title tags are important since it gives people the initial impression of your site. It is also effective in increasing traffic to your site compared to other results generated in the SERPs. 

The more attention-grabbing your title tag is, the higher ranking you will get. As a result, you will have more visitors. Therefore, SEO is not only about ranking, but it is also about giving visitors a great experience.

Use alt-tags for your images

Utilizing alt-tags on your images can give your site visitors a better experience. That is because using alt-tags can contribute to the SEO of the images, together with great image titles and file names. 

Although the image recognition technology of search engines have had a lot of improvements, search bots cannot still decipher the images on websites. Therefore, it is not a good idea to let them solely see these images. 

Use schema markup 

Schema markup is used in the page content to describe exactly what the content is and how it will be used. The attributes and components can be directly included in the HTML code of your page to give search engine bots more information.

Schema markup in your HTML code can help bots by effectively interpreting the content of your page. As a result, this on-page SEO technique can improve your site’s visibility. 

SEO writing 

When doing SEO writing, it means taking into consideration the visitors and search engines. For creating reliable SEO content, there is a technique that goes way beyond keyword usage. 

Creating content for the sole purpose of doing it is not enough. You have to always remember that you create content for people. Thus, it has to be sound, pertinent, and of good quality.

Keep your content simple 

Your content should be in-depth, informative, and interesting. Put simply, the content should be simple in a way that it can answer all the people’s questions. 

You need to understand what information your target audience needs, how they interact, what solutions they need, and how they act online. You keep in mind that the foundation of a website is content. Thus, keeping it simple entails you to put as much effort and attention to it as possible.

Internal links

Internal links are the links from one of the pages on your website that connects to another page within your site. Not only visitors but also search bots can use these links to locate the content of your site. 

Your visitors can click these links to find the content they need on your site. Moreover, search engines utilize these to navigate your website. 

When you have internal links, you can make sure that search engine bots can locate all the pages of your site, the site succeeds in link equity to your other web pages, and navigation will be easier for the users. 

Anchor text

An anchor text is the word or words you use to connect to other pages.

For instance, if I have a travel website, and you decide to use the anchor text “travel to Japan” to link my website, search engines can identify that the link in your anchor text can lead people to information about traveling to Japan on my website. 

Even though it is a good on-page SEO method, overdoing is not a good idea. It would seem like you are manipulating your page ranking if you use too many anchor texts or keywords. The best way to utilize anchor texts is to naturally insert them into your content.

Ensure proper content formatting

Ensuring proper content formatting means evaluating every keyword or keyword category to know what format or type of content you need for your SERP. Some questions to answer are:

Does the content have too many images or videos?

Should I format it in paragraphs or bullet lists?

Is the content short or long?

Use short descriptive URLs

Search engines need specific URLs for every page on your site so that these can be shown properly on the search results page. That is why it is important to have short, descriptive, clear, and well-structured URLs to help users. People are likely to click a link that indicates what information a page has. Confusing URLs are less likely to be clicked. 

Frequently Asked Questions (FAQs)

Below are some common and frequently asked questions about on-page SEO.

1. What is on-page SEO and off-page SEO?

On-page SEO is the process of optimizing a website to improve search engine rankings by working on on-page SEO elements such as title tags, meta descriptions, keywords, etc. On the other hand, off-page SEO is the practice of optimizing a website by working on SEO factors outside the website.

2. How can I do on-page SEO step-by-step? 

1. Choose the keywords after doing a proper keyword research
2. Write a page title that includes the main keyword
3. Write the meta description that includes your main keyword
4. Add an H1 tag and make sure it includes the main keyword
5. Include the primary keyword evenly in your page content
6. Add a call to action and make sure it is easily visible
7. Build internal links by using accurate anchor
8. Optimize your images by compressing them and naming them correctly

3. What is the most important on-page SEO element?  

The most important on-page SEO element is the content you create. If you have content that is not interesting or well-thought-out, you will not get many visitors.


On-page SEO goes beyond stuffing keywords in meta tags. For effective on-page SEO, your aim should be fulfilling what the users are looking for and giving them what they need. If you do not do this right, all your optimization efforts could go to waste. 

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